Eline Reintjes is a Programme Officer at FAIRR Initiative, a collaborative investor network that promotes investments in companies that raise awareness for ESG risks. As Programme Officer, Eline is focused on sustainable agriculture and finance policy in China and the EU. Before joining FAIRR, she worked at the B Team as their Junior Strategist, primarily focused on climate change advocacy. Eline holds a Masters with Honors degree in Economics and Chinese from the University of Edinburgh and an MSc in Sustainable Resources: Economics, Policy, and Transitions from the University of California, Los Angeles.

Eline joins me to discuss the popularity of plant-based alternatives in China as well as across Asia in general. She explains the strict policies regarding plant-based products in China and what A-listed companies that offer plant-based products and services are required to disclose. She describes how China became one of the world’s leading solar energy producers and why the Chinese are more likely to consume plant-based meat than Americans. We also discuss the potential for alternative protein production throughout the Chinese market.

"Increasing government support and funding for alternative protein could bring down the cost of alternative protein products.” - Eline Reintjes

This week on Ctrl-Alt-Meat:

• The popularity of ESG investments in China
• The growth of ESG investments in Asia
• Stringent requirements for specific issues for a state-owned enterprise in China
• Chinese consumer reception of plant-based protein products
• The potential of alternative protein production in China
• How China became one of the world's largest producers of solar energy

Resources Mentioned:

• Chinese People's Political Consultative Conference

Connect with Eline Reintjes:

• FAIRR Initiative
• Eline Reintjes on LinkedIn
• Coller FAIRR Protein Producer Index

Resetting the Food System for a Better Tomorrow

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