Today I'm with Tom Willis, co-author of The Great Engagement and founder of Phoenix Perform. They explore what it really takes to build a high-performing culture and why so many leaders fail to do it.

Tom shares what separates teams that thrive from those that stay stuck. You’ll hear how personal integrity, leadership behaviors, and clear purpose can transform both individuals and entire organizations.

What we cover:

- Why culture change must start with the CEO

- How to create clarity and accountability across your team

- The difference between leadership, management, and coaching

- How fear drives behavior more than we admit

- Why most company values and purpose statements fall flat

If you want to build a team that actually creates value and lives its purpose, this conversation will give you the roadmap.

Learn more about Tom Willis and Phoenix Perform at https://www.phoenixperform.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/