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Ep 014 - 5 Lessons from Steven Bartlett That Will Change How You Podcast

He spends $12 million a year on his podcast — and it’s worth every penny.

In this episode, Josh Lewis and Brian Erickson break down five lessons from Steven Bartlett’s “Diary of a CEO” that every Cincinnati-area business leader should know.

From the power of hiring the right team to the 10-second trailer tweak that 30x’d engagement, this episode reveals how top creators treat their podcast like a business, not a hobby.

Whether you’re a founder, marketer, or content creator trying to build trust and authority online, this conversation will help you rethink how you approach video podcasting — with practical takeaways you can use right now.

TIMECODES

00:00 – Why CEOs Need to Treat Podcasting Like a Business

01:40 – The Vision Behind “Diary of a CEO”

03:00 – Lesson #1: Vision Means Nothing Without the Right Team

07:00 – How Steven Bartlett’s “Trailer Director” Boosted Retention

10:20 – The Value of Hiring A-Players for Long-Term ROI

14:00 – Lesson #2: Sweat the Small Stuff (and Why CO₂ Matters)

17:00 – Why Personal Touches Build True Fans

21:00 – Lesson #3: Fail Fast and Often (The Director of Failure)

29:00 – Lesson #4: How Steven Bartlett Monetizes His Podcast

33:30 – The Cincinnati Business Lesson: Diversify and Reinvent

38:00 – Lesson #5: Stay Curious & Humble

46:00 – The 10-Second Change That 30x’d Engagement

55:00 – Recap: 5 Lessons for Cincinnati Leaders

TAGS

grow your podcast, cincinnati podcast studio, josh lewis, brian erickson, diary of a ceo, steven bartlett, how to grow a podcast, video podcasting, thought leadership, brand authority, content strategy, marketing podcast, business podcast, podcasting for ceos, podcast setup, creator economy, video content marketing, cincinnati businesses, northern kentucky entrepreneurs, podcast tips, youtube podcast seo, podcast editing, storytelling for business, mrbeast podcast strategy, think media, garyvee, alex hormozi, omar el-takori, how to start a podcast business, podcast monetization, personal brand podcast

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/heyitsjoshlewis

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➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

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