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Ep 020 - Diary of a CEO, Netflix, and the Future of Video Podcasting for Businesses
Netflix is curating a new video podcast category. TikTok is partnering with iHeart to build a podcast network. And Stephen Bartlett’s Flight Story is proving podcasts can be a scalable “trust-building machine.”
So what does all of that mean for a business owner in Greater Cincinnati / Northern Kentucky?
In this episode, Josh Lewis and Brian Erickson break down what these headlines signal about attention, distribution, and why podcasting is still one of the best plays for building authority in 2026—especially for B2B brands, local service businesses, and founders who want to be known and trusted in their market.
You’ll learn:
- Why “institutional investment” is a green flag for video podcasting (not a sign it’s too late)
- How to design a podcast for BOTH awareness (short form) and depth (long form)
- Simple segment ideas (hot takes, lightning round FAQs) that create easy, high-performing clips
- Why “consistency” alone doesn’t build trust—and what actually does
- The case for live podcasting / webinars as the next evolution (and how it shortens the trust gap)
- How Cincinnati + NKY companies can use podcasting to become the most trusted voice in their niche
If you’re a business leader, marketer, or thought leader in Cincinnati, Covington, Newport, Florence, or anywhere in NKY—this is your sign to take video podcasting seriously.
TIMECODES
00:00 - State of the union: where podcasting is heading
00:20 - Netflix curating a video podcast category (and what that signals)
06:55 - What “massive investment” means for business owners
09:00 - TikTok + iHeart podcast network: short form creators go long form
13:12 - Flight Story: Stephen Bartlett’s scalable podcast + product model
16:59 - Trust vs consistency: why podcasts build human connection
18:17 - Build short-form-first segments inside long-form episodes
23:14 - How businesses can make “clip-able” content without being cringe
28:37 - Podcasts, tutorials, and YouTube: the line is getting thin
32:28 - Short form = awareness, long form = depth (you need both)
36:44 - The “Disney map” for business: product first, media second
39:53 - Jab, Jab, Jab, Right Hook and why podcasts aren’t infomercials
44:31 - Live streaming, parasocial trust, and why live shows might be next
53:16 - Webinars are becoming podcasts (and why that’s good)
56:12 - Wrap: the biggest companies are betting on conversation
Connect with Brian Erickson:
- https://www.linkedin.com/in/bwerickson
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/devisinggood
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➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
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Produced by the Cincinnati Podcast Studio
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