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EP 023 - 7 Video Podcast Problems Solved For B2B Marketers

Are you a Marketing Manager in Greater Cincinnati or Northern Kentucky trying to launch a video podcast, but hitting roadblocks? You aren't alone.

From CEOs who are "too busy" to film, to Legal teams worried about compliance, and the constant pressure to prove "Instant ROI"—launching a B2B podcast is full of friction.

In this episode, we break down the 7 Major Problems keeping brands from creating consistent content and provide actionable solutions for each. We discuss why you need to move from a "Faceless Brand" to a "Key Person of Influence" and how to repurpose one hour of recording into a month's worth of LinkedIn, YouTube, and newsletter content.

Whether you are dealing with stage fright or struggling to find a unique idea in a "Red Ocean" market, this episode is your playbook for building a media brand in the B2B space.

TIMECODES

00:00 – The 7 Problems Marketing Managers Face

01:01 – Problem 1: "My CEO is too busy"

04:01 – Problem 2: Dealing with Stage Fright (And who should really host)

08:00 – Why "People Persons" aren't always good on camera

11:22 – The Guest Problem: Curating vs. Thought Leadership

19:27 – The "Instant ROI" Trap & The Long Game

24:27 – How to get massive content volume from one episode

28:58 – The Legal Problem: Navigating Compliance in Finance/Healthcare

32:00 – The Idea Problem: Is the podcast market saturated?

45:06 – Theme-Based Shows & Sponsorships

51:28 – Free Tool: The Podcast Idea Evaluator

Connect with Brian & Josh:

• https://www.linkedin.com/in/bwerickson

• https://www.linkedin.com/in/devisinggood

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➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

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Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

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