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Ep 021 - Top 20 Questions About B2B Video Podcasting (Part 1)

Are you struggling to grow your video podcast or wondering if your content strategy is actually building your brand? In this episode, we dive into the most commonly asked questions in the world of video podcasting and thought leadership. We break down why the "15-minute podcast" might be a mistake, how to avoid "conference panel syndrome" with too many guests, and the specific "One Step Out" strategy B2B companies in Greater Cincinnati can use to reach their target market.

If you are a thought leader, marketer, or CEO looking to establish authority, you cannot afford to "do podcasting on the cheap." We discuss why the "100ms delay" in remote calls could be hurting your brand perception and how in-person conversations at a professional studio like Cincinnati Podcast Studio build deeper relationships and trust.

TIMECODES

00:00 - Why we’re answering your top podcasting questions

01:36 - The 27-Minute Rule: Matching the average US commute

06:40 - The "Conference Panel Trap": How many guests is too many?

11:51 - Curator vs. Thought Leader: How to build actual authority

17:30 - Why you should NEVER script your video podcast

20:07 - Remote vs. In-Person: Is Zoom killing your brand?

28:16 - The "One Step Out" Rule for B2B Content Strategy

40:32 - How to avoid making a "Vanity Podcast"

46:30 - The FAQ Method: Endless episode ideas from your customers

53:22 - Staying Relevant: Why "Relevance" beats "University Professors"

Connect with Brian & Josh:

• https://www.linkedin.com/in/bwerickson

• https://www.linkedin.com/in/devisinggood

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➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

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Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

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Connect with us!

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