Just Add Social

5 low cost ways to do social media listening


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You’re a digital marketer or in communications, so let me challenge you:
If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar.

Because right now, your audience is telling you exactly what they want…
in comments, complaints, questions, and competitor threads.
And if you’re not hearing it, someone else is. I have seen it all before. 

You do not need a big budget or a data team to listen.

I reviewed 5 low-cost ways to do social media listening, ideal for people with zero analyst experience, so you can spot patterns, catch trends early, and turn real conversations into smarter content and campaigns.

Finally I list my "Just Add Social" actionable key takeaways in the form of a challenge to start using any of these 5 low cost tools mentioned in this podcast. 

The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights. 


Here are the interesting links referred to in this podcast:

Blog:
https://cliveroachblog.com/5_low_cost_ways_to_do_social_media_listening/

Social Searcher:
https://www.social-searcher.com/

Google Alerts:
https://www.google.com/alerts

Mentionlytics:
https://www.mentionlytics.com/

Talkwater Alerts:
https://www.talkwalker.com/alerts

Awario:
https://awario.com/

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Just Add SocialBy Clive Roach