Looking to break through the noise on social media? This episode is your game-changer. 

Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers.

You’ll learn:
✅ How to apply gamification principles to both B2C and B2B campaigns
✅ The psychology behind points, badges, and leaderboards
✅ How to use frameworks like Octalysis to design high-impact engagement strategies

📈 Social Savvy Scale: Level 7 – Advanced
This episode is best suited for marketers with strong experience in social media, looking to optimize performance and innovate with game mechanics.

🔗 Explore more in Hang Vu’s full blog post, including the Octalysis diagram by Yu-kai Chou:
https://cliveroachblog.com/how-gamification-is-revolutionizing-social-media-engagement-by-hang-vu/

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In this podcast we discover how avatars are transforming marketing, communication, to online events and training.  We explore the business cases for Avatars and look at the top free tools to create your first one. 

Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.

The Social Savvy scale is level 6: "Competent" with advanced handling of routine social media marketing tasks.

Here are two interesting links referred to in this podcast:

Top Free Creation Tools:
https://readyplayer.me
https://www.lensa-ai.com
https://www.d-id.com
https://www.synthesia.io
https://avatoon.me
https://www.mytafi.com

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AI is revolutionizing social media marketing—but are you using it effectively? 

Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact—from content curation to ad optimization. 💡 How has AI changed the way you work?

Finally, I list my "Just Add Social" actionable Key Takeaways for using AI in social media marketing.

This Podcast is a social savvy scale level 4 : Proficient. At this level you have developed the problem-solving skills of social media marketing. At this level of social media marketing you can take full advantage of the podcast advice to successfully optimize campaign strategy and content curation using AI. 

Here are the interesting links that I referred to in the podcast:

https://www.sprinklr.com

https://www.hootsuite.com/

https://cliveroachblog.com/how-to-use-hootsuite-owlywriter-ai/

https://www.lately.ai/

https://cliveroachblog.com/lately-ai-work-faster-and-smarter/

https://sproutsocial.com/

https://www.visibrain.com/

https://www.brandwatch.com/

https://missinglettr.com/

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In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈

But it’s not just about what’s new—it’s about how these innovations can work for you! That’s why I wrap up with my "Just Add Social" Key Takeaway—an actionable strategy to help you adopt these trends and apply them effectively in the months ahead.

Whether you’re a social media newbie or just looking to stay ahead of the curve, this podcast is for you. The Social Savvy Scale for this episode is Level 1—perfect for beginners or anyone with minimal experience to gain valuable insights without feeling overwhelmed.

🎧 Ready to explore the new social media innovations? While you listen, think how to future-proof your social media strategy and tactics. Tune in now!

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Unlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy.

Did you know employees can amplify your brand’s reach when equipped with the right tools and processes? 💡 From finding the perfect tool to tracking success with analytics, this podcast explores the 6 steps to building a winning employee advocacy strategy.

Finally I list my "Just Add Social" actionable Key Takeaways for building a winning advocacy strategy.

The Social Savvy scale is level 3: This means that "basic" knowledge of social media marketing is all that is needed for this podcast. If you are comfortable with the fundamental skills of social media marketing, then you can implement the insights from this podcast. 

In this podcast I mention a list created by Gartner of employee advocacy tools. Here is the link https://www.gartner.com/reviews/market/employee-advocacy-tools

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LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it? 

There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it?

In this podcast, we explore answers to the question "why adopt LinkedIn’s business manager?" At the end of the podcast I describe my "Just Add Social" actionable key takeaway.

The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with LinkedIn, paid and organic, would be useful in order to take full advantage of the advice from this podcast.

Here is a link referred to in the podcast for further reading:
https://business.linkedin.com/marketing-solutions/business-manager/best-practices

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Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform.

In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:

1) Creative Elements in Reels
2) Story types
3) How to use Reels in your next campaign

The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

Here are two interesting links referred to in this podcast:
https://www.facebook.com/business/ads/advantage-plus-placements/
https://megadigital.ai/en/blog/google-ads-conversion-rate/

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Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan.

Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan.

The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)

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Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs.

In this podcast, I’ll share 5 essential tips to help you get started with managing layers in Instagram Stories. I’ll also dive into the age-old debate: Instagram posts vs. Stories—what’s best for different types of content?

And finally, don’t miss my actionable 'Just Add Social' key takeaways on how to use Instagram layers to enhance your Stories and elevate your social media game.

Difficulty "Social Savvy scale" 3: (from a 1-10 range) Basic / Comfortable with fundamental skills of social media marketing.

Ready to elevate your social media game? Listen in now!

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Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential.

That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insights, content aggregators to competitor analysis, we'll dive deep into the strategies that can supercharge your content creation process.

Whether you're a seasoned social media pro or just starting out, this podcast is your guide to unlocking the power of social platforms. We'll break down the basics and explore advanced techniques, so you can consistently produce content that resonates with your audience.

The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)

When you find yourself stuck, or with a writers block, listen to this podcast for a wealth of inspirational ideas using social media. 

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