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🎶 “Nothing beats a Jet2 holiday!”
Heard this lately? It’s not just a jingle. It’s become a full-blown social trend.

💼 Brands, take note:
🔹 Easy to use audio
🔹 Positive vibes
🔹 Real people, real joy

The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound?

In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media?

Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions.

The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

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