It’s not enough for your program to get clients wins.

To scale a group program, you have to consistently get the *majority* of your clients to achieve your one, trackable program promise. 

That’s exactly what Kirsten Roldan’s head coach curriculum concept does for your program. 

In this episode, Kirsten shares what head coach curriculum is and how it creates consistent client results, the value of simplifying your curriculum, and how to add the right program features that support the head coach curriculum. 

She also shares how she’s created a rewards program for clients who have achieved her program promise of earning 25% of their income using email and the curriculum updates she’s planning to support them with a phase 2 promise to encourage re-enrollments.     

01:53 — What it means to make your curriculum your head coach in your program 

05:03 — The biggest mistake coaches make when creating their curriculum 

06:44 — The best group programs have just one, trackable result

09:13 — How Kirsten tracks results for her program promise: make 25% of your income with email

13:58 — Rally your clients behind a collective goal 

15:13 — Creating a rewards program for clients that achieve the program promise

19:30 — Systems that reduce the client results gap 

20:39 — No one wants a feature that isn’t systematized 

27:40 — How to engage clients that have already achieved the program promise

35:39 — What to do if your curriculum isn’t your head coach yet 

👋CONNECT WITH KIRSTEN 

Kirsten Roldan (she/her) is the founder of Kirsten Roldan coaching with her signature programs Million Dollar Email and Million Dollar CEO.  She specializes in making social media optional via email and helping CEOs to create strong teams and systems to allow their business to scale in peace! Kirsten is a Puerto Rican woman who was born to a teen single mom. Kirsten beat those odds and scaled to a $1 million business with a small email list, following, and a team of contractors. 

Spicy Sunday Email Series: https://kirstenroldan.com/spicy-sunday

Website: https://kirstenroldan.com/ 

Million Dollar Peace Podcast: https://kirstenroldan.com/podcast 

Instagram: https://www.instagram.com/kirstenroldan/

WAYS TO WORK WITH ASHLEY:



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👋CONNECT WITH ASHLEY

Website: https://systemsoverstress.co/

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/ 

YouTube: https://www.youtube.com/channel/UCJJ01c-NTjI8eZzp2wwO7GA