The Cleaner's Blueprint

5 - Matt Smith: Direct Mail, Marketing, and Mentors


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Matt Smith is the owner of The Dirt Hunter, and co-founder of Service Industry Marketer. He got his start in carpet cleaning, but ultimately decided to focus on full-service exterior cleaning offering window cleaning, house washing, gutter & roof cleaning.

 In this episode you'll learn:

  • How Matt got started in the cleaning business
  • Matt's tips on hiring and creating a great company culture
  • How Matt handles the challenges of a seasonal business
  • What strategies Matt uses to dominate specific neighborhoods
  • How to compete with low ball competition 
  • How Matt grew his business in the beginning 
  • Matt's favorite source of new business now
  • The biggest mistake he see's cleaners make with their marketing
  • The importance of business mentors (and how to find one)
  • The biggest lessons Matt learned from his mentor

Full Show notes and resources can be found at TheCleanersBlueprint.com

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The Cleaner's BlueprintBy Dusty Bell