This short episode dives into how much revenue was generated by Google Local Service Ads for a sample of 25 contractors in the month of July. We cover conversion trends, booked job trends, customer acquisition cost, ROAS potential, ROAS closed, and more!

In this short episode, I dive into PPC (Google Ads and Bing) performance for June, including trends, benchmarks, and key metrics for a sample of HVAC contractors.

What day of the week are your customers most likely to contact you? How can you use that insight to implement strategies that give you a competitive edge? 

This 5-minute episode goes into detail about an 11,000 PPC lead sample that revealed what days of the week customers are most likely to contact HVAC businesses. 

If you enjoy the episode and want to read more about the study and analysis, you can see the full article here: https://thedatadriventrades.substack.com/p/hvac-lead-trends-day-of-the-week

Chat is growing in popularity as it adds another way for your customers to convert on your website. 

But should you and your staff commit to answering chat leads or should you hire someone to do it? 

In this 5-minute episode, I break down the revenue flow analytics to help give you data to make that choice. 

Bing PPC doesn't drive as much volume as Google PPC, but it still generated a more than 20x return on ad spend in the month of August. 

In this episode I dive deep into the Bing data and reveal why it's an ad channel that you should look at activating ASAP if it's something you haven't done already. 

If you want to read the full data breakdown, make sure to subscribe to my e-mail newsletter, which you can find here: https://thedatadriventrades.substack.com/p/bing-vs-google-revenue-performance

Each month, we will break down and benchmark performance for Google PPC to help you gauge how well your marketing strategy is performing relative to an average of HVAC contractors small and big across the US. 

We saw an uncharacteristic drop in demand for July for HVAC contractors across the US. 

Here's the data we're seeing, how bad it is and what you can do about it. 

In this episode, we look at historical installation data and how much of a downturn the Great Recession caused to make some predictions about the future. 

It's not all doom and gloom and it's better to be prepared and on offense during these times, regardless of what the future may bring! 

While Google has 86.6% of the global search market share, Bing still commands 6.7% of the market and is an opportunity for you to take advantage of the underutilized channel. 

Our data found that booked jobs from Bing were 8% less expensive than Google and Bing generated a 10.5x ROAS versus an 8.2x ROAS for Google. 

Google still has the volume, but don't let the conversation about your marketing investments be Google OR Bing, let it be Google AND Bing! 

In this episode, we summarize our analysis of over 1,500 HVAC phone leads from Google Ads to see what percentage were click-to-call, how well those calls matched to new work in the CRM, what percentage of them were new customers and how much revenue they drove compared to website-to-call.