As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: <a href="https://amzn.to/3KtAuP9" rel="noopener noreferrer" target="_blank">Influence: The Psychology of Persuasion by Robert Cialdini.</a> Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: <a href="https://emilybinder.com/flash-briefing/" rel="noopener noreferrer" target="_blank">emilybinder.com/podcast</a>. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: <a href="https://amzn.to/3KtAuP9" rel="noopener noreferrer">Influence: The Psychology of Persuasion by Robert Cialdini.</a> Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: <a href="https://emilybinder.com/flash-briefing/" rel="noopener noreferrer">emilybinder.com/podcast</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: <a href="https://emilybinder.com/" rel="noopener noreferrer" target="_blank">Emily Binder</a> is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of <a href="https://wealthvoice.ai/" rel="noopener noreferrer" target="_blank">WealthVoice</a>, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at <a href="https://beetlemoment.com/" rel="noopener noreferrer" target="_blank">Beetle Moment Marketing</a> since 2017. Emily's <a href="https://beetlemoment.com/clients" rel="noopener noreferrer" target="_blank">clients</a> include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on <a href="https://youtube.com/playlist?list=PL7vJ00pA5bhGO3--PRWMDfW74IWldpAus" rel="noopener noreferrer" target="_blank">YouTube</a> and <a href="https://www.instagram.com/beetlemoment" rel="noopener noreferrer" target="_blank">Instagram: @beetlemoment</a>. Subscribe free, hear past episodes, and leave a review: <a href="https://emilybinder.com/podcast" rel="noopener noreferrer" target="_blank">emilybinder.com/podcast</a>. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: <a href="https://emilybinder.com/" rel="noopener noreferrer">Emily Binder</a> is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of <a href="https://wealthvoice.ai/" rel="noopener noreferrer">WealthVoice</a>, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at <a href="https://beetlemoment.com/" rel="noopener noreferrer">Beetle Moment Marketing</a> since 2017. Emily's <a href="https://beetlemoment.com/clients" rel="noopener noreferrer">clients</a> include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on <a href="https://youtube.com/playlist?list=PL7vJ00pA5bhGO3--PRWMDfW74IWldpAus" rel="noopener noreferrer">YouTube</a> and <a href="https://www.instagram.com/beetlemoment" rel="noopener noreferrer">Instagram: @beetlemoment</a>. Subscribe free, hear past episodes, and leave a review: <a href="https://emilybinder.com/podcast" rel="noopener noreferrer">emilybinder.com/podcast</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

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