By Emily Binder
The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI
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The podcast currently has 745 episodes available.
Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.
Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'
And he loses his sh*t. And he says, 'That's what the money is for!'"
In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.
Themes:
Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.
You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.
That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.
Topics:
(0:00) Backstory before voice memo
(0:24) The creative influence of alcohol maybe
(1:12) Entrepreneurial mindset vs. traditional education
(1:41) Voice memo begins: MBA Party thoughts
(2:07) Questioning the value of formal education
(4:08) Employee vs owner (earning potential, effort and payoff)
(5:56) Alternative paths to learning and success
(8:01) What you can teach yourself
My podcast tools:
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Book a Zoom drop-in: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.
Topics:
(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats
(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."
(3:39) Zoom AI Companion is great
(4:15) Productivity tip: how to use Google Gemini with voice for call notes
(4:50) Prompt for call notes from dictation
(6:50) Listener topic requests: Please leave a comment on Spotify!
(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design
(8:50) Join my email list: emilybinder.com/email
Links:
Asana study: asana.com/resources/anatomy-of-work
Zoom AI Companion
Google Gemini
Listener comments
My podcast tools:
Hire me:
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.
I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.
Topics:
(0:00) A guy named Money (iPhone contact card story)
(0:55) First impressions and red flags
(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short
(3:10) Personal brand
(6:00) Business headshot / avatar tips
(6:35) Importance of details in personal brand
(7:20) How to change Nickname in iPhone Contacts
(10:17) Ad campaign disaster - soft drink in Asia - slogan translation
(10:54) Takeaways for marketing
(11:15) Your personal brand is in the details
(11:30) Ex with a typo in company URL (story)
My podcast tools:
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.
Topics:
(0:05) Common mistakes in podcasts and websites
(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)
(3:08) Importance of user experience (UX)
(4:42) Optimizing podcast distribution
(5:49) Recording tool recommendations (Descript)
(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)
(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!
(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink
My podcast tools:
Record guests: emilybinder.com/riverside
Record solo, edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Book a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -Magna
Traditional vs. digital advertising is instructive for modern (unpaid) content strategy.
Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.
Topics:
(0:00) Introduction: pitfalls of broad advertising
(0:17) The shift from TV to digital advertising
(1:00) The power of influencers over traditional ads
(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)
(2:25) The importance of targeted advertising
(4:50) Consumers love control (e.g. the success of Uber)
(9:27) Effective content marketing strategies
(10:34) Conclusion: market to your most specific audience
Related links:
YouTube accounts for more screen time than Netflix or any streamer. (tweet)
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
My podcast tools (promo links):
Record / edit with AI: emilybinder.com/descript
Shop my mic/gear: beetlemoment.com/gear
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.
Watch this episode on YouTube.com/emilybinder.
The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.
Topics:
(0:34) Debunking CPG myths
(0:52) Truth about cereal, fasting, breakfast
(1:40) Shampoo and fabric softener myths
(1:51) 1999 Herbal Essences commercial (Donna)
(4:18) Truth about feminine care: toxic tampons. Flex Disc.
(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)
(5:43) Ethos, pathos, logos
(6:23) Buyer or customer (watch)
(8:47) Money disagreements cause divorce
(11:18) Bust your own myth
Links:
Buffalo Marketing: emilybinder.com/buffalo
James Sexton on SWU
Mitch Slater share
Ethos, Pathos, and Logos
My tools:
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement.
Topics:
(0:10) Podcast marketing tips - use everything like Native Americans
(1:00) Don't half-ass marketing tactics e.g. YouTube descriptions
(1:50) Shorts are top of funnel
(2:40) Your content is probably evergreen e.g. financial advice
(3:15) Investing advice for young women (DCA and lose your password)
(4:30) We are wired to seek group approval
(4:50) What if no one likes your posts
(5:15) Clips or it didn't happen
(6:00) Emotional body for marketing: brain, heart, gut.
Links:
emilybinder.com/buffalo
"5 Minutes to Ruin Your Reputation: Ethos for Marketing"
You Need All Three: Ethos, Pathos, and Logos in Marketing
My tools:
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).
Watch this episode: youtube.com/emilybinder
Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.
Topics:
(0:15) "America's Sweethearts" Netflix
(0:37) NFL Pay Disparity
(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay
(2:56) Actually masculine?
(5:22) Rigorous DCC life - jump splits, lack of sleep
(6:36) Brand is like a cake
(7:26) "Honorary position"
(7:51) Reputation-enhancing work, career advice
(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment
(11:26) "Virtue" of selflessness
(15:26) My story
(16:46) OnlyFans millionaires
(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call
Related videos:
60% of women don't. How to Negotiate
Top Money Saving Reason to Have an LLC
My tools:
Record + edit: emilybinder.com/descript
Gear: beetlemoment.com/gear
Hire me:
emilybinder.com/speaking
emilybinder.com/call
Videos - ThinkersOne: thinkersone.com/emilybinder
Connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email
Hosted on Acast. See acast.com/privacy for more information.
What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.
This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.
Chapters:
(0:00) Introduction: The meaning behind red in marketing / color psychology
(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)
(0:36) The importance of tires
(2:14) Why fast food logos are red and banks are blue - color psychology in branding
(3:30) SAD - Standard American Diet says cheap = good
(5:06) Brand lives in the subconscious
(5:14) Apple is a luxury brand
(6:00) Who do you want your customers to become? Disney Princesses
Links:
Fascinate by Sally Hogshead
Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast
Who Do You Want Your Customers to Become? by Michael Schrage
What is Sonic Branding (video)
My podcast tools:
Edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).
Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).
Links mentioned:
Body language episode: The 7-38-55 Rule for Better First Impressions
My favorite mic: Shure SM7B gear list
Also a great mic: Shure MV7 with desk stand $269
Fine affordable mic: Blue Yeti mic $100
Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear
Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear
VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.
My podcast tool (edit and record):
Hire me:
Speaking: emilybinder.com/speaking
Consultation / coaching call: emilybinder.com/call
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
The podcast currently has 745 episodes available.
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