Your brand is building trust or burning it. Most businesses don't know which.

Voice Marketing with Emily Binder is about how people actually make decisions, assign value, and choose who gets their business — and what that means for your brand, your content, and how you show up in an algorithm-driven, AI-accelerated world.

Emily Binder has spent 15 years tracking shifts in media, marketing, and human behavior before they became obvious. She defined voice marketing as a discipline and has guided technology brands and over $170 billion in AUM consulting for top wealth management firms, RIAs, ETF issuers, and more.

Episodes average 10 minutes. Most are evergreen — start with the latest or browse the most popular. Watch clips on Spotify or YouTube.

emilybinder.com/podcast

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This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives in this new landscape.

In this episode I break down the scenario — white-collar displacement, consumer AI agents dismantling brand loyalty, DoorDash going out of business because a machine finds a cheaper option — and then I explain why I think the thing it gets most right has nothing to do with economics. It's about taste.

POV is the moat. Taste is the moat. AI is an LLM — it's math, it's predictive, it is not intelligent — and the people who will continue to be valuable are the ones who can look at an output and say: that doesn't land, that's not funny, that word doesn't belong in a premium brand's copy. That discernment is developed over years. It is not promptable.

I also talk about what it means for younger people who may never get the junior roles that build that taste in the first place — and why that matters more than most people realize.

Links mentioned:

Citrini Research: 2028 Global Intelligence Crisis

Work with me:

Marketing Surgery (1:1 strategy): emilybinder.com/call

Podcast Surgery Workshop: emilybinder.com/podsurgery

Speaking: emilybinder.com/speaking

My gear & software (promo links):

• Record guests and create clips on Riverside: emilybinder.com/riverside
• Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript
• My mic gear: Amazon list
• Video podcast gear - Amazon list
• My Amazon Storefront: amazon.com/shop/emilybinder

Hire me:

Marketing Surgery: emilybinder.com/call

Podcast Surgery Workshop: emilybinder.com/podsurgery

Speaking: emilybinder.com/speaking

Bring me into your next Zoom, 15min: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

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LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs.

ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn.

Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning.

I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy.

Chapters:

(0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes

(0:30) How big AI search already is — McKinsey and Graphite.io data

(1:30) Not an April Fools episode

(1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs

(3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions

(5:00) #3: AEO is the evolution of SEO — mirror natural language

(7:00) Why this is good and bad for small businesses

(8:30) #4: You need both channels — Company Page and personal profile

(10:00) Don't just repost — add your POV

(10:30) #5: The flattened landscape — abundance mindset already won

(12:00) Your only differentiator is your POV

(12:30) Wrap-up: be active, be human, have a point of view

Links mentioned:

Social media follower counts don't matter anymore (IG reel)

McKinsey - New front door to the internet: Winning in the age of AI search 10/2025

Graphite.io - AI Is Much Bigger Than You Think (2026)

Related cilp: You don't need AI, you need a POV

Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book Podcast Surgery directly on Calendly

My podcast apps & gear (promo links):

• Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
• Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript
• My microphone gear
• Video podcast gear

Organized lists of all products I use: amazon.com/shop/emilybinder

Coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.

Watch Instagram Reel

Chapters:

(0:00) Why holiday posts don't attract clients or build your brand

(1:20) The date-driven marketing move that builds real client relationships

(2:45) Handwritten birthday cards: the easiest relationship-building habit you're skipping

Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book directly on Calendly

My podcast apps & gear (promo links):

• Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
• Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript
• My microphone gear
• Video podcast gear

Organized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinder

Virtual coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice.

What value do we place on creativity?

Watch on YouTube

Executive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month)

Chapters:

(0:00) The #1 Mistake Creators Make With AI

(2:15) What is "Incongruence"? (The "Bad Vibe" Explained)

(4:50) Why Our Brains Are Hardwired to Detect Fakes

(7:31) When Your AI Persona Doesn't Match Your Real Voice

(10:04) The Expert Whose Speaking Doesn't Match Their Writing

(13:28) Henna Pryor: "It Lacks Soul"

(16:40) Are You "Gamifying" Your Online Presence?

(19:15) How Incongruence Destroys Audience Trust

(22:30) Savvy Audiences Now Value Congruency More Than Ever

(25:42) How to Use AI Tools Authentically

(28:55) Final Thoughts: Your Voice is Your Value

(31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel)

Watch: YouTube clips playlist

Links mentioned:

Article: Pew Research: How Americans View AI and Its Impact on People and Society

1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My Soul

Book: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna Pryor

Featured 15-min videos - shop ThinkersOne marketplace:

- Henna Pryor: How to Make Impossible Changes Possible

- Emily Binder: From AI Hype to Human Impact

Connect with Henna Pryor:

pryoritygroup.com

linkedin.com/in/hennapryor

instagram.com/hennapryor

New Virtual Workshop: Podcast Surgery

Details: see brochure

Book directly on Calendly

Shop my podcast apps & gear (promo links):

• Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
• Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript
• My mic gear
• Video podcast gear list
• Organized lists - all products I recommend: Amazon Storefront: amazon.com/shop/emilybinder

Virtual coaching:

Business / Marketing Advisory, and Executive Media + Personal Branding: emilybinder.com/call

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?

Watch this episode on YouTube or Spotify.

Good marketing: You're not meant to be for everyone. You're for a certain audience.

Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.

Chapters:

(01:28) The uncanny valley of AI content

(02:50) Marketing succeeds when you have a point of view

(03:17) Nightclub analogy

(05:40) Brand is a promise

(06:45 Offer: Podcast Surgery

New Virtual Workshop: Podcast Surgery

Details at emilybinder.com/call

Book directly on Calendly

Shop my podcast apps & gear (promo links):

• Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
• Record and edit like a Word Doc with AI on Descript: emilybinder.com/descript
• My mic gear
• Video podcast gear list
• Everything: Amazon Storefront: amazon.com/shop/emilybinder

Hire me:

Business Advisory and Marketing Coaching: emilybinder.com/call

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder

Free trial of Riverside: emilybinder.com/riverside

Watch this episode on YouTube

Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.

Chapters:

(0:00) Power of Video Clips for Your Podcast

(0:17) Leveraging Algorithms for Reach

(0:53) Creating Effective Video Clips

(01:27) Tools and Tips for Podcasting

(02:10) Future of Content: Authenticity vs. AI Slop

(03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcast

Book 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method)

My podcast software and gear:

• Record guests and create clips: emilybinder.com/riverside
• Record solo and edit with AI: emilybinder.com/descript
• Mic gear: Shure mic list on Amazon
• Video gear: All You Need: Video Podcast Equipment
• My Amazon Storefront: amazon.com/shop/emilybinder

Hire me:

Speaking: emilybinder.com/speaking

Advisory & Coaching Calls: emilybinder.com/call

Bring me into your next Zoom meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:

Video version: watch on YouTube here.

Book a call with me: emilybinder.com/call

This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns

Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing

My podcast software (promo links):

• Record guests, create clips - Riverside: emilybinder.com/riverside
• Record solo, edit with AI - Descript: emilybinder.com/descript
• My mic gear list
• Video podcast gear list

Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.

Download free guide with 3 personal finance video topics + 13 idea starter prompts.

Watch on YouTube

Chapters:

(0:00) Introduction to Irresistible Video Ideas

(0:30) Why Authentic Video Works for Financial Advisors

(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)

(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)

(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)

(5:00) The UnPodcast Package: Done-for-You Video Marketing

(6:30) Specific Tips for Stronger Videos

(7:30) Free Video Marketing Guide

Links:

Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blog

UnPodcast Package: beetlemoment.com/unpodcast

My apps + gear:

• Record on Riverside emilybinder.com/riverside
• Record + edit with AI: Descript emilybinder.com/descript
• My mic gear
• Video podcast gear

Let's talk:

Book a call: emilybinder.com/call

Connect:

This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.

Chapters:

(00:00) Introduction to alignment

(00:42) Individual-business fit (beyond product-market fit)

(01:29) Supporter - Wealth Dynamics

(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design

(02:49) Importance of brand alignment

(03:56) Media is most powerful of four levers in business (Naval)

(04:28) Leveraging media

(05:03) One-person business models, AI agent startups

(05:18) Vibe coding, AI hallucinations

(05:22) AI and the future of business

(07:00) Executive coaching - personal brand offer: emilybinder.com/call

Links mentioned:

Episode: Four Levers in Your Business (Naval concept)

Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."

My podcast tools:

• Record on Riverside: emilybinder.com/riverside
• Record / edit with AI (Descript): emilybinder.com/descript
• Shop my gear: beetlemoment.com/gear

Hire me:

Speaking: emilybinder.com/speaking

Advisory: emilybinder.com/call

Bring me into your next Zoom: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.