Voice Marketing with Emily Binder

By Emily Binder

Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to m

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FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 761 episodes available.

Voice Marketing with Emily Binder episodes:

October 26, 2023 Navigating Client Expectations: Scope Creep & Karmic Contracts
Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work or retainer.

Scope creep is when a project's scope grows past what was originally planned. The term usually references professional services like marketing or software development but can extend to and retainer engagement such as a financial advisor and client paying a percentage of AUM.

For consultants, advisors, or agencies providing services: hear how to tactfully handle scope creep. And hear when you should LET the scope creep.

Peggy: “You never say thank you.”
Don Draper: “That’s what the money is for!”

Watch on YouTube

Chapters
(1:10) Karmic contract
(1:55) Tips to handle extra requests
(2:28) Hourly rate mistakes
(3:37) Do you earn money or make money?
(4:40) Tips to avoid scope creep
(5:55) Paula Scher Citi logo ($1.5 million napkin)
(6:11) Phrases to request extra deliverables
(6:30) When I give freebies
(7:01 Money taboo (True Pain in Personal Finance)

My podcast tools:
Record and edit a podcast: emilybinder.com/riverside
Edit video / audio with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear

Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Bring me into your next meeting: thinkersone.com/emilybinder

Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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9min
October 18, 2023That .jpg is Ruining Your Social Media (267% Less Engagement)
Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.

Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)

When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:

Note: this doesn't apply to zero click content.

Read more on the blog.

Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

ThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersone

Book a marketing or personal brand coaching session: emilybinder.com/call

Subscribe free to this podcast: emilybinder.com/podcast

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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6min
September 29, 2023New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack
New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube.
Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO.

Links mentioned:
New mic review video - see blog: beetlemoment.com/gear
YouTube Summary with ChatGPT & Claude (Chrome Extension)
Breaking the Rules: How Inconsistency Can Benefit Your Creative Process

Timestamps:
0:10 New podcast mic review video (YouTube)
2:14 Delegation is not my strength in this area
2:45 Tool / hack: YouTube Summary with ChatGPT (Chrome Extension)
3:25 Nitrogen Fearless Investor Summit
3:54 My Truman Show (and yours)

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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5min
September 09, 2023Why Marketing Costs You 3x Too Much (Missing One Thing)
So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.

Watch this on YouTube: youtube.com/emilybinder

Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof

Book a coaching session: emilybinder.com/call

Links mentioned:
"All marketing is one of three things" episode:
"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"
Video here
Play on Spotify

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
Podcast gear I love: Amazon Idea List

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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9min
August 25, 2023Don't Do Marketing, Be Marketable. (Threads dead, baby?)
Watch this episode on YouTube. Topics:
Threads burned bright for two weeks then DAU were down over 80%.
Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.
Point: All marketing is one of three things:
Branding
PR
Direct response

Everything else is just tactics. This concept from Bob Knorpp is so key.

I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).
Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.

Book a marketing coaching session: emilybinder.com/call

Links mentioned:
Follow Samantha Russell on LinkedIn
Bob Knorpp's podcast: The Beancast

Mini-pod YouTube playlist: youtube.com/emilybinder

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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5min
August 14, 2023Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business
Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.

In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"

In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.

Links:
Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)
Blog post: How to Keep Your LinkedIn Experience Spam-Free
Related episode: Positioning Your Product or Service Unlike Online Dating Profiles

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

Book a marketing coaching session: emilybinder.com/call

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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5min
August 06, 2023Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.

1) Hormozi's value equation:

Dream outcome x likelihood of success
divided by
time delay x perceived effort
= value.

Most brands and products get the top portion right. The hard part is the bottom.

2) Plus: should you publish pricing or not?

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

Book a business coaching session: emilybinder.com/call

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
...more
7min
July 19, 2023Why Startup MVPs and Vision Boards Don't Work
Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.

Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life.

NEW! Watch on YouTube

More episodes: YouTube Playlist

Successful startups (some unicorns) who bootstrapped:
Mailchimp
Calendly
Spanx
TechCrunch
Atlassian
Autodesk

Timestamps:
0:18 Kevin Kelly: "prototype, don't plan"
0:49 Vision boards are useless
1:33 Pros / cons of self-funding
2:30 Human Design: non-specific manifestation
3:24 MVP vs cheap ways to validate idea- J Cornelius "Loops"
3:53 How Buffer validated their idea
4:24 How I built WealthVoice
4:44 AI makes MVPs cheap
5:44 Sophia Amoruso: Nasty Gal
6:27 Inexpensive ways to validate an idea (emilybinder.com/typeform)
8:08 Best ideas don't come from spreadsheets but from magic - "Alchemy" - Rory Sutherland

Links & resources:
Kevin Kelly - Be Generous & Unique (Invest Like the Best podcast)
"Loops" by J Cornelius
"Alchemy" by Rory Sutherland
Buffer: Idea to Paying Customers in 7 Weeks: How We Did It
Sophia Amoruso - Diary of a CEO

My favorite podcast tools:
Riverside: record a video podcast
Descript: edit audio or video like a Word doc

ThinkersOne Videos! Shop: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Coaching session: emilybinder.com/call

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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10min
July 07, 2023Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)
"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends.

Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and influenced by those around us and those we let into our lives, INCLUDING through a screen or a pair of headphones.

So, who are your top five? Are they lifting you up or bringing you down? Are they inspiring you to be the best version of yourself, or are they holding you back from realizing your full potential? Are you, perhaps, more influenced by a podcast host or an influencer than by your closest friends?

Links:
YouTube video with Laura Larios: "Speaking with Confidence: Using Nervous System Voice Techniques"
Podcast episode I loved: Invest Like the Best: "Kevin Kelly - Be Generous & Unique" - (show notes) + (Spotify link)

My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. emilybinder.com/descript

ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone

Rate / review / subscribe to this show: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
...more
6min
June 26, 2023 Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters
Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.

First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.

NEW: Watch this podcast (video): youtube.com/emilybinder

There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."

The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.

Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.
Watch YouTube Short: Millions Made: The Bethenny Clause

Timestamps:
0:18 Schwarzenegger's box office success and revenue
0:48 What is schmäh?
1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)
3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2
4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)
5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam
5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"

Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com

Rate / review / subscribe to this show: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call

Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
...more
8min

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 761 episodes available.