Voice Marketing with Emily Binder

Listening: You Remember 1/8 of What's Said (Part 1 of 2)


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We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening:

  1. Internal listening
  2. Focused listening
  3. 360 listening


Related episodes:

School Made You a Fair Reader and a Bad Listener (Part 2 of 2)

"3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode

"The 7-38-55 Rule for Better First Impressions" - Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection. 4/14/2022 episode


My favorite podcast tools:

  • Riverside: record an audio or video podcast: https://emilybinder.com/riverside
  • Descript: easily edit audio or video like a Word doc. https://emilybinder.com/descript


ThinkersOne Videos: Order or gift a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersone


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Voice Marketing with Emily BinderBy Emily Binder

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