Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.

Trick question: How long should a podcast episode be?

Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.

VIDEO - Watch this episode: youtube.com/emilybinder

Topics:

-Episode types, lengths, guest / host, and cadence (e.g. weekly)

-Significance of visuals

-Misconception of podcasting as marketing expense

-Unique KPIs

Timestamps:

(0:34) Prof G's Podcast Strategy and Episode Formats

(3:56) Variety in Bethenny Frankel's Podcast

(4:09) Long Game of Podcasting: Insights and Statistics

(5:27) Podcasting: A Marketing Perspective (ROI)

(6:11) Bethenny Frankel's Episode Types

(9:28) Why Use Episode Variety

(9:54) Key Takeaways

Links:

Just B with Bethenny Frankel

The Prof G Pod with Scott Galloway

The Algebra of Happiness (book)

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