January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:

(0:05) The Top 5 Rebroadcast explainer / intro for this month

(1:05) Evergreen strategy, you can still get value from 2018 episodes

(1:45) Ephemeral content mistake

(2:05) Top podcast marketing mistake

(3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.

Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.

Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.

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