Social media is a very important communication tool for government.  In fact, in the study Tyler Technologies did with the Center for Generational Kinetics, over half of both Gen Z and Millenials said they prefer to get their information from local government via social media.

Heather Daniels, Tyler Technologies' sr. social media specialist is back to help us understand the top 5 mistakes to avoid when using social media.  Heather was with us on Episode 21 discussing 5 tips for improving social media, and now she helps us navigate those things to avoid.

Heather spent several years in the public sector with cities like Los Angeles and Missouri City, Texas, and shares her insight with us.

Here's the 5 Mistakes Heather shares:

1. Not targeting a specific audience - being too broad
2. Cross posting the same post on all platforms
3. Not commenting to posts in a timely manner
4. Posting too often, or not enough
5. Repeatedly using the same style of image
6. BONUS: Using poor spelling and grammar

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