In the era of "BREAKING NEWS" with big numbers flashing in front of our eyes through our feeds on how a 22-year-old kid just closed an investment round of 15 million, it becomes harder to stay focused on what is essential for your company. With that in mind, it becomes easier to copy to be recognised by the entire world. Or you could build your own path, and probably nobody will ever hear about you.

By working with startups and building my own product on the side, several things keep re-appearing. Mistakes we still make, which are easy to spot, but hard to avoid. Of course, there are many more, but these come only from my own experience and practice.

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About Laroche: https://www.laroche.co/