The first half of my career there weren’t a ton of digital marketing opportunities.  The addition of Facebook, Instagram, and YouTube, was an absolute game-changer.  𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕𝒔 𝒐𝒇 𝒎𝒚 𝒕𝒊𝒎𝒆, 𝒆𝒏𝒆𝒓𝒈𝒚, 𝒂𝒏𝒅 𝒎𝒐𝒏𝒆𝒚 𝒕𝒉𝒂𝒕 𝑰’𝒗𝒆 𝒆𝒗𝒆𝒓 𝒎𝒂𝒅𝒆. 💸

 

𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻’𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗿 𝗮𝗿𝗲 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 🙇‍♂️ 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

 

𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲

🤔 Don't let indecision or lack of technical skills discourage you.  𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗶𝗹𝗱𝘀 𝗼𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆.  It’s a marathon, not a sprint. 🐢 

 

𝐃𝐨𝐧’𝐭 𝐆𝐞𝐭 𝐀𝐭𝐭𝐚𝐜𝐡𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐚 𝐒𝐢𝐧𝐠𝐥𝐞 𝐏𝐢𝐞𝐜𝐞 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

🍎 You can focus on constantly improving or evolving, but each piece of content has a different objective.  𝗔𝘀 𝗹𝗼𝗻𝗴 𝗮𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗮𝗿𝗲 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁. 🍊

 

𝐃𝐨𝐧’𝐭 𝐆𝐨 𝐀𝐭 𝐈𝐭 𝐀𝐥𝐨𝐧𝐞

𝗧𝗮𝗽 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀 𝗼𝗿 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 🤝 Don't be afraid to partner with an agency for technical help. You don’t have to be a hero.

 

𝐌𝐮𝐥𝐭𝐢𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

Videos for TikTok can be repurposed for Instagram. Blog content can go out in a newsletter. 𝗗𝗼𝗻'𝘁 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲 𝘄𝗵𝗲𝗲𝗹 𝗲𝗮𝗰𝗵 𝘁𝗶𝗺𝗲. 

 

𝐃𝐨𝐧𝐞 𝐢𝐬 𝐁𝐞𝐭𝐭𝐞𝐫 𝐓𝐡𝐚𝐧 𝐏𝐞𝐫𝐟𝐞𝐜𝐭

You can always add, edit, or revise content, but you have to put something out there first. 𝗗𝗼𝗻’𝘁 𝗹𝗲𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲 𝘁𝗵𝗲 𝗲𝗻𝗲𝗺𝘆 𝗼𝗳 𝗴𝗼𝗼𝗱.

 

If you’d like to talk more about creating engaging digital content or if you’d like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

 

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