Did you know you can highlight a link in your Instagram profile? 🤔 Even if you’re not a big-time internet sensation peddling your latest scheme?

𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐢𝐬 𝐭𝐨 𝐫𝐞𝐝𝐢𝐫𝐞𝐜𝐭 𝐭𝐡𝐚𝐭 𝐥𝐢𝐧𝐤 𝐭𝐨 𝐚 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞.  𝐅𝐫𝐨𝐦 𝐭𝐡𝐞𝐫𝐞, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐫𝐞𝐝𝐢𝐫𝐞𝐜𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭. 🌎

𝑨𝒏𝒅 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒑𝒂𝒓𝒕?  𝒀𝒐𝒖 𝒄𝒂𝒏 𝒕𝒓𝒂𝒄𝒌 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒂𝒏𝒅 𝒆𝒗𝒆𝒏 𝒓𝒆𝒕𝒂𝒓𝒈𝒆𝒕 𝒗𝒊𝒔𝒊𝒕𝒐𝒓𝒔. 🎯 

If you want to make the most of your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

The simple answer is between 8-9 am, just in time for the “but first, coffee” crowd.

𝑩𝒖𝒕 𝒉𝒆𝒓𝒆’𝒔 𝒂 𝒎𝒐𝒓𝒆 𝒖𝒔𝒆𝒇𝒖𝒍 𝒂𝒏𝒔𝒘𝒆𝒓:

Whether it’s Instagram, Facebook, TikTok, Twitter, 𝐮𝐧𝐥𝐞𝐬𝐬 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝, 𝐨𝐫 𝐚𝐫𝐞 𝐓𝐢𝐤𝐓𝐨𝐤 𝐟𝐚𝐦𝐨𝐮𝐬 (𝐜𝐨𝐧𝐠𝐫𝐚𝐭𝐬🎉), 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐫𝐞𝐚𝐥𝐥𝐲 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐦𝐚𝐭𝐭𝐞𝐫.  Getting your post seen by 150 of your followers, who are probably already patients, isn’t going to make much of a difference.  

𝗧𝗮𝗸𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗲𝗮𝗰𝗵 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺’𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗶𝘁 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 👀 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀…𝒚𝒆𝒕. 😉 You can target your ideal patient to make sure they get a sense of your value and vibe. 🤘

If you want to go fishing with the right bait, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐢𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐡𝐞 𝐬𝐢𝐥𝐯𝐞𝐫 𝐦𝐞𝐝𝐚𝐥𝐢𝐬𝐭 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 🥈 𝐛𝐮𝐭 𝐢𝐭’𝐬 𝐨𝐧 𝐢𝐭𝐬 𝐰𝐚𝐲 𝐭𝐨 𝐮𝐬𝐮𝐫𝐩𝐢𝐧𝐠 𝐢𝐭𝐬 𝐛𝐢𝐠 𝐛𝐫𝐨𝐭𝐡𝐞𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤’𝐬 𝐭𝐢𝐭𝐥𝐞.🏆

𝗜’𝘃𝗲 𝘀𝗮𝗶𝗱 𝘁𝗵𝗶𝘀 𝗯𝗲𝗳𝗼𝗿𝗲, 𝗯𝘂𝘁 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗮𝘀 𝗮 𝘀𝗲𝗰𝗼𝗻𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.  𝗜𝘁 𝗮𝗹𝗹𝗼𝘄𝘀 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗿𝗲𝗮𝗹 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲𝗺 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗼 𝗲𝘃𝗲𝗻 𝘀𝘁𝗲𝗽 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿𝘀. 

𝑾𝒉𝒆𝒓𝒆 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝒊𝒔 𝒔𝒆𝒏𝒊𝒍𝒆 𝒂𝒏𝒅 𝒄𝒍𝒖𝒏𝒌𝒚, 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒊𝒔 𝒇𝒖𝒏 𝒂𝒏𝒅 𝒇𝒍𝒊𝒓𝒕𝒚. 😉

For many people, especially the 35 and under crowd, deciding between multiple chiropractors, Instagram is often the deciding factor.  𝑰𝒕’𝒔 𝒕𝒉𝒆 𝒖𝒍𝒕𝒊𝒎𝒂𝒕𝒆 𝒗𝒊𝒃𝒆 𝒄𝒉𝒆𝒄𝒌, 𝒂𝒏𝒅 𝒘𝒆’𝒓𝒆 𝒂𝒍𝒍 𝒂𝒃𝒐𝒖𝒕 𝒈𝒐𝒐𝒅 𝒗𝒊𝒃𝒆𝒔. 🧘‍♀️

If you’d like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐬𝐞𝐜𝐨𝐧𝐝 𝐰𝐞𝐛𝐬𝐢𝐭𝐞. Just like your website, you want to make sure your branding is on point. 🎯

These five posts will help build your brand and share your vibe with potential new patients before they even walk in the door.  

🎥 𝑩𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝑺𝒄𝒆𝒏𝒆𝒔 - share your personality!

🎥 𝑬𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏𝒂𝒍 - share your expertise!

🎥 𝑴𝒐𝒕𝒊𝒗𝒂𝒕𝒊𝒐𝒏𝒂𝒍 - share your outlook! 

🎥 𝑼𝒔𝒆𝒓 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒐𝒓 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 - share your patient’s experience!

🎥 𝑵𝒆𝒘𝒔 𝑱𝒂𝒄𝒌𝒊𝒏𝒈 - share the hubbub!

Let’s get your branding on point, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. 

👀 𝒀𝒐𝒖 𝒎𝒊𝒈𝒉𝒕 𝒔𝒕𝒂𝒓𝒕 𝒕𝒐 𝒏𝒐𝒕𝒊𝒄𝒆 𝒂 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝒚𝒐𝒖𝒓 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝒂𝒏𝒅 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒇𝒆𝒆𝒅𝒔. 👀 That’s because Meta is very aware of the growing influence of TikTok, Instagram Reels, and YouTube shorts. 📈 These short-form, full-screen videos are getting the most reach, and everyone wants in on the action. 🙋‍♂️

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝗻𝗲𝘄𝘀 𝗳𝗼𝗿 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗥𝗲𝗲𝗹𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗲𝗮𝘀𝘆 𝘄𝗮𝘆 𝘁𝗼 𝗲𝘅𝗽𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀…𝒇𝒐𝒓 𝒇𝒓𝒆𝒆! 💸 Here’s how to get in on the action:

🎥 𝐖𝐚𝐭𝐜𝐡 𝐟𝐨𝐫 𝐓𝐢𝐤𝐓𝐨𝐤 𝐭𝐫𝐞𝐧𝐝𝐬 - social media trends usually break on TikTok and can be easily transferred to other platforms.

🎥 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐬𝐡𝐨𝐫𝐭-𝐟𝐨𝐫𝐦 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 - adjustments, protocols, service demonstrations; the less talking, the better.

🎥 𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐭𝐡𝐞𝐫 𝐜𝐡𝐢𝐫𝐨𝐬 - most of us are not in competition with each other, so feel free to “borrow” great content ideas from other chiropractors you admire.  After all, imitation is the best form of flattery. 😉

If you’d like to discuss how you can get the most out of Instagram Reels and leverage your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.  𝑰𝒕’𝒔 𝒕𝒊𝒎𝒆 𝒕𝒐 𝒔𝒕𝒂𝒓𝒕 𝒕𝒓𝒆𝒏𝒅𝒊𝒏𝒈!

𝐈𝐧 𝐭𝐢𝐦𝐞𝐬 𝐨𝐟 𝐬𝐭𝐫𝐞𝐬𝐬 𝐚𝐧𝐝 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲 🥴 𝐭𝐡𝐞𝐫𝐞 𝐢𝐬 𝐧𝐨 𝐨𝐧𝐞 𝐦𝐨𝐫𝐞 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐞𝐚𝐥𝐭𝐡 𝐨𝐟 𝐚 𝐬𝐨𝐜𝐢𝐞𝐭𝐲 𝐭𝐡𝐚𝐧 𝐚 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫. 𝐖𝐞 𝐚𝐫𝐞 𝐩𝐫𝐢𝐦𝐞𝐝 𝐭𝐨 𝐜𝐚𝐫𝐞 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐛𝐨𝐝𝐢𝐞𝐬 𝐚𝐝𝐚𝐩𝐭 𝐭𝐨 𝐚𝐧𝐝 𝐜𝐨𝐩𝐞 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐞𝐬𝐬.

𝑾𝒉𝒆𝒏 𝒔𝒕𝒓𝒆𝒔𝒔 𝒈𝒐𝒆𝒔 𝒖𝒑, 𝒔𝒐 𝒔𝒉𝒐𝒖𝒍𝒅 𝒐𝒖𝒓 𝒗𝒐𝒍𝒖𝒎𝒆. 💸

Dr. Stephen Franson is here to remind us that 𝗳𝗼𝗿𝘁𝘂𝗻𝗲𝘀 𝗮𝗿𝗲 𝗺𝗮𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗼𝘄𝗻𝘁𝘂𝗿𝗻, and as chiropractors, we are uniquely positioned to be recession-proof if we can 👀focus👀 on the things we can control and not get distracted by the things we can’t. 💪 

The last time my mentor, Dr. Stephen Franson, was on the show, we didn’t know we were on the precipice of a cataclysmic change. 🦠 𝐍𝐨𝐰 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐚𝐫𝐞 𝐭𝐞𝐞𝐭𝐞𝐫𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐞𝐝𝐠𝐞 𝐨𝐟 𝐜𝐡𝐚𝐧𝐠𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐢𝐬𝐧’𝐭 𝐚𝐝𝐞𝐪𝐮𝐚𝐭𝐞𝐥𝐲 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝.

Dr. Franson is here to help us get our house in order so we can be ready for any obstacle.  𝑰𝒏 𝒇𝒂𝒄𝒕, 𝒊𝒏 𝒕𝒊𝒎𝒆𝒔 𝒐𝒇 𝒔𝒕𝒓𝒆𝒔𝒔, 𝒏𝒐 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒔 𝒎𝒐𝒓𝒆 𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒕𝒉𝒂𝒏 𝒐𝒏𝒆 𝒕𝒉𝒂𝒕 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒕𝒉𝒆 𝒃𝒐𝒅𝒚 𝒂𝒅𝒂𝒑𝒕 𝒂𝒏𝒅 𝒄𝒐𝒑𝒆 𝒘𝒊𝒕𝒉 𝒔𝒕𝒓𝒆𝒔𝒔. (That’s you 🫵)

𝐅𝐨𝐫𝐭𝐮𝐧𝐞𝐬 𝐚𝐫𝐞 𝐦𝐚𝐝𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐨𝐰𝐧𝐭𝐮𝐫𝐧. Don’t make the mistake every other business makes and cut your marketing expenses. 🎛 𝑮𝒆𝒕 𝒍𝒐𝒖𝒅𝒆𝒓 𝒊𝒏 𝒕𝒉𝒆 𝒗𝒂𝒄𝒖𝒖𝒎! “𝗬𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗯𝗼𝗱𝘆 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗯𝗼𝗱𝘆 𝗿𝗲𝗮𝗹𝗹𝘆 𝗵𝗲𝗮𝗹𝘀.”

It’s time to get out ahead of the economic stress and uncertainty, take control of your mindset and actions, and lay the foundation to coast through whatever is coming our way. 💪

If this conversation energizes you, or you have no idea where to start, go to www.ContentIntoPatients.com to schedule a strategy session, and let’s build a plan of action together.