Here at Akkroo, reading and learning is a huge part of our company culture. Everyone on the team gets a quarterly book budget to spend on new reading material, which is a fantastic way to encourage people to keep learning and prioritise personal development.

The whole marketing team are big readers, so we decided to sit down and talk about some of the books we've read recently. In this episode of The Big Event podcast, Mike, Emily and Stefan discuss the books that have sparked new ideas and changed the way we as marketers create, collaborate and generate new leads.

In this episode we cover:

• The book that's been the inspiration for a lot of the work we're doing, creating the event lead capture category.
• Books that have transformed our approach to demand generation
• Recommendations for marketers working on branding, or looking to adopt a storytelling approach to marketing.