Video became a core part of our marketing here at Akkroo very early on - it was one of the first areas of marketing that we specialised in when Finn joined the team as our video producer.

In this episode of The Big Event podcast, Finn and Stefan discuss how we produce and use video at Akkroo, and share the biggest lessons we've learned after a couple of years producing video as part of our marketing efforts.

In this episode we share:

• Tips for how companies can start using video in their marketing
• Our key learnings from developing our video marketing strategy
• Advice for getting your whole team involved with video
• How to generate video content ideas and spot quick wins.

Visit the Akkroo YouTube channel: https://www.youtube.com/user/AkkrooVideos

Here at Akkroo, reading and learning is a huge part of our company culture. Everyone on the team gets a quarterly book budget to spend on new reading material, which is a fantastic way to encourage people to keep learning and prioritise personal development.

The whole marketing team are big readers, so we decided to sit down and talk about some of the books we've read recently. In this episode of The Big Event podcast, Mike, Emily and Stefan discuss the books that have sparked new ideas and changed the way we as marketers create, collaborate and generate new leads.

In this episode we cover:

• The book that's been the inspiration for a lot of the work we're doing, creating the event lead capture category.
• Books that have transformed our approach to demand generation
• Recommendations for marketers working on branding, or looking to adopt a storytelling approach to marketing.

In recent years, marketing technology has undergone phenomenal growth. There have been incredible advancements when you consider how technologies including CRM, marketing automation, conversational marketing and demand orchestration have developed over time. But events, and technology built for use at events, have been left behind.

In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations that we're seeing now in MarTech, and what event technology providers can learn from the world of marketing technology.

In this episode we cover:

• The contrast between sophisticated MarTech and technology used at events
• Trends in MarTech that could transfer well to the world of Event Tech
• How technology can really bring value to event attendees, exhibitors and organisers, beyond the gimmicks.

You can view Chris Wickson's presentation at the following link: https://akk.ro/2EuzOb3

Mike, Emily and Stefan from Akkroo discuss five marketing tools that are helping transform the way they create, collaborate, and generate new leads.