In recent years, marketing technology has undergone phenomenal growth. There have been incredible advancements when you consider how technologies including CRM, marketing automation, conversational marketing and demand orchestration have developed over time. But events, and technology built for use at events, have been left behind.

In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations that we're seeing now in MarTech, and what event technology providers can learn from the world of marketing technology.

In this episode we cover:

• The contrast between sophisticated MarTech and technology used at events
• Trends in MarTech that could transfer well to the world of Event Tech
• How technology can really bring value to event attendees, exhibitors and organisers, beyond the gimmicks.

You can view Chris Wickson's presentation at the following link: https://akk.ro/2EuzOb3