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#5 - NorthOne Bank (Eytan Bensoussan)
NorthOne is a US challenger bank, that banks over 250,000 small businesses and has raised over $90M in capital. We sat down with Eytan Bensoussan, CEO and Founder.
Key take aways:
Relentless, customer obsession through PMF
Building an audience offline and online, pre launch helped them grow rapidly
“PMF is not found, it’s built”
The biggest takeaway for us, was really the customer obsession in building the product and the service. Meeting the customer right at where they're at was critical for their ongoing success!
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By PMF CaféNorthOne is a US challenger bank, that banks over 250,000 small businesses and has raised over $90M in capital. We sat down with Eytan Bensoussan, CEO and Founder.
Key take aways:
Relentless, customer obsession through PMF
Building an audience offline and online, pre launch helped them grow rapidly
“PMF is not found, it’s built”
The biggest takeaway for us, was really the customer obsession in building the product and the service. Meeting the customer right at where they're at was critical for their ongoing success!