Like every good movie you've ever watched, all successful stories start with this ONE thing - a human-centered story.

In this episode, Nate and Brandon offer up the 7 steps to human-centered storytelling, starting with your target audience’s problem and landing with a clear picture of how life could improve for your audience if they follow your guidance — or take a tragic turn if they don’t.

This episode is meant to be actionable. Listen in and discover how to differentiate sympathy and empathy in your marketing, see why “learn more” as a concept is not a valid call to action, and learn how to use our storytelling framework as an immediate differentiation strategy in your brand and marketing strategies.