Humanity Sells

In this episode of Humanity Sells, hosts Brandon and Nate are joined by Brian Sanderson, a seasoned healthcare consultant, and author of 'The Patient First Revolution.' The conversation dives deep into the critical importance of healthcare, the role of patient experience in driving financial performance, and Brian's innovative approach through his DIY Consulting and Growth Systemization strategies. Brian shares valuable insights on creating a patient management organization, fostering future leaders in healthcare, and integrating marketing, sales, and delivery to drive organizational growth. If you're keen on healthcare consulting or technology and want to learn how to differentiate your business by making customers feel cared for, this episode is a must-listen.

Links:

Brian's Book - The Patient First Revolution
briansanderson.me
diyconsulting.me

00:00 Introduction and Excitement for Today's Episode

00:33 Introducing Special Guest Brian Sanderson

01:27 Brian's Background and Career Achievements

02:33 Discussing Healthcare Experiences and Challenges

04:05 The Importance of Patient Experience in Healthcare

09:42 The Concept of Patient Management Organizations

14:38 Applying Patient-Centric Approaches Beyond Healthcare

19:57 Technology's Role in Enhancing Patient Care

25:05 Brand Recognition Challenges at Healthcare Conferences

26:19 The Importance of Clarity in Messaging

30:41 DIY Consulting: Empowering Health Systems

34:57 Growth Systemization for Healthcare Tech

37:30 Integrating Marketing, Sales, and Delivery

41:47 The Human Side of Organizational Silos

47:56 Final Thoughts and Key Takeaways

Story time over here at Humanity Sells! We’re talking about times we were tricked. Bamboozled. The old bait and switch. And surprise: we didn’t love it.

Brandon was tricked in the dead of night by a possum playing dead. Or was it? Nate got DM’d on LinkedIn by a prospect feeding compliments and what seemed like genuine interest. 

 The result from being tricked, plain and simple, is distrust. Listen in to learn why the best leaders in consulting, marketing, and digital transformation won’t try to bamboozle you—they lead with honesty and aim to create real connections that lead to genuine leads.

Humanity can be a strategy, but it should also be the end goal. In this episode, Nate and Brandon take a deep dive into how your business and the way you sell products and services can contribute to humanity. You don’t have to sacrifice humanity to grow, and you don’t have to use humanity to manipulate growth either.

The more you focus on and invest in brand awareness, the better your ROI is on your marketing spend. There's data to support that. But it doesn't have to be a daunting task. You simply need to be prioritizing it. In this episode, Nate and Brandon share their favorite examples and give three keys for successful brand awareness campaigns.

How do you better connect with your audience so that they want what you’re offering? Well, let’s look at how personal development authors and speakers have achieved success. In this episode, Brandon shares three lessons he’s learned from his experience working in the personal development space for over a decade. You might want to pull out a pen and paper as Nate and Brandon discuss how these strategies can bring success for B2B tech consultants too.

Demand generation isn’t just the latest marketing trend – it’s the appropriate response to customer needs in 2024. While lead gen still technically works, it’s about as efficient as the fax machine that still technically works. In this episode, Nate and Brandon break down the barriers of switching to demand gen and how you can overcome them to generate even more revenue.

Kadir Özbayram is a Senior partner at Ins-Pi. 

ServiceNow users are looking for partners to work alongside them as trusted guides when crafting solutions unique to their business problems. Join us to hear how Kadir is listening and designing solutions, through apps and new practice offerings, to put the needs of his customers first.

Lead generation is not the key to tremendous growth. Most enterprise tech companies are handing their marketing leaders unreasonable goals around generating leads, but this strategy is actually stifling business growth. In this episode, Nate and Brandon discuss how to unlock real growth opportunity – not with leads or budget, but with a fresh take on the role of marketing.

Tricia Halbert and Jim Taylor - leaders of Partner Enablement at ServiceNow, sit down with Nate Netti from Forrest Co. 

By 2025—in just two short years—nearly 90% of the workforce will be affected by skills shortages in IT and digital transformation.

ServiceNow is taking steps TODAY to ensure a resilient future for their internal ecosystem and those within the ServiceNow Partner community. See how the solutions provider is solving for work/life balance, implementation quality, roadmapping, and digital transformation with their employees, clients, and partners in mind.

Your business has to tap into the creatives on your team—the right way. In our 20+ years of experience, we’ve learned there are 4 key things creative people need to feel valued, put out their best work, and create meaningful content that will reach your customers and help grow your pipeline.