Humanity Sells

This week Nate and Brandon go a few layers deeper on storytelling by sharing tragic (and heroic) tales about the basketball days of their youth, and highlight the guides that helped them overcome their pain and feel like heroes. 

Better yet, this episode demonstrates how YOU can help your clients overcome their obstacles—and become their own heroes. 

We dig into being a helpful guide that will serve your market better than being the hero, and how to use storytelling as a catalyst for positioning your brand internally and externally.

Do you remember a commercial that made you cry? In this week’s episode we dig into the value of emotional storytelling and how businesses can use this tool to shape a powerful, relatable narrative. Nate and Brandon look at how some of their favorite consumer brands, like Patagonia, have successfully applied a human-centered messaging framework—and how B2B service providers, like ServiceNow, ClickUp, Celonis, and Slalom are similarly tapping into emotions to not only drive revenue, but to create a place where people want to work. 

In today’s episode: all things branding. Nate and Brandon dig into what "branding" really means, why McDonald's sells more than hamburgers, how "hero syndrome" is a trap, and why the Girl Scouts get it right every cookie season. Plus, gain three actionable steps you should take to humanize your brand—and why doing so creates the consistency you need to grow revenue.

A super helpful hint: your brand is not for you. It’s for the people that you exist to help. More on this in the episode.

There is a marketing revolution happening in technology consulting. Enterprise businesses in B2B tech are elevating their brand, amplifying their message, and selling more—by being human. This is a podcast for leaders in digital transformation, marketing, branding, and business growth—or for anyone looking for a sustainable and competitive new approach to brand and marketing.

In our kick-off episode, get to know Brandon Triola and Nate Netti, co-founders of Forrest Co., a human-centered creative agency driving strategy and growth for some of the largest tech consultancies in the world. Learn why humanity is often overlooked in B2B tech and how applying a human-centered design approach can help you explode business growth.

Welcome to the Humanity Sells podcast. A podcast that looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and selling more in 2023 through human-centered brand & marketing. Hear from CCO and Co-Founder of Forrest-Co, Brandon Triola, as he shares the impetus behind starting the Humanity Sells podcast with business partner Nate Netti.