Moving from hardware to software and focusing on automation is what most companies — both tech and traditional ones — aim for. But, that transition is far from easy and not without its challenges. 

That's why every company needs to answer a few questions before diving into it. The most critical ones are: a) What is the purpose of our business? b) Do we have a skilled team? c) Is our leadership prepared for such a shift?

In this episode of RevOps Champions, Brian McLaughlin, the CEO of Alula, joins our host Brendon Dennewill to discuss the most common challenges tech companies like Alula face. Brian and Brendon also touch upon the importance of trust and collaboration between the sales and marketing team as a prerequisite for business growth.

Find more at revopschampions.com