The Pricing Lady

5 Pricing Tips for Coaches to Build a Stronger Business


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One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault.

With good intentions the coaching programs sometimes provide business advice, like what to charge clients. But this isn't their expertise, often the advise is lacking and sometimes even detrimental to the process of building a coaching business that will be there for the long term. I've worked with many coaches over the years and have experienced their struggles. More importantly I've seen the power of what's possible when they understand the value they bring and can confidently charge for it.

In This Episode:

 

In this episode I share with you 5 Pricing Tips for Coaches to Build a Stronger Business. This is based on what I've learned in my business, from those I've interviewed and from working with my clients.


Podcast Highlights

  • 0:00 Intro
  • 3:32 You Buy It For What’s Inside
  • 7:08 Elevate Yourself into Expert Mode
  • 9:41 They just Do What Everybody Else is Doing
  • 11:43 Trying to Fill your Bucket with Profits
  • 14:16 Discounts Always Come with a Trade off
  • 16:48 Wrapping It Up


What’s Next?

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Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

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The Pricing LadyBy Janene Liston

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