Is your pricing legally sound—or skating close to legal trouble?

In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more of the pricing pitfalls founders often overlook.

We dive into the legal grey zones behind:

• Discounts and comparison pricing: when slashing prices can backfire
• Dual-currency pricing and geo-blocking: where convenience meets compliance
• Marketing claims and testimonials: how bold language can cross legal lines

If you're running sales, pricing internationally, or making big promises in your marketing—this episode is your legal reality check.

Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What if your pricing is legally off — and you don’t even know it?

In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients.

You’ll learn:

• Why B2C laws apply based on your customer’s location, not yours

• How to use pricing and legal terms to filter out the wrong clients

• Why transparency isn’t just ethical — it’s legally required

This is part one of their conversation — focused on CH/EU rules but packed with insight for anyone serving clients in the EU or US.

Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.

In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence.

Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/

The Price Check Guide: https://thepricinglady.com/price-check-guide/

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?

In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?”

We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all.

Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in.

Most business owners are focused on finishing strong. But they rarely pause to ask:

"Is my pricing actually helping me get there?"

In this episode of The Pricing Lady podcast, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year.

Don't delay the sooner you listen the sooner you can make those all important adjustments.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways this shows up and three strategies to separate your identity from your pricing decisions. If you’ve ever dropped your price mid-call or hesitated to raise rates, this episode is for you.

Hit play and start shifting how you think about pricing—so you can show up with more confidence and clarity.

Listen out for these highlights:

• 00:37 Understanding the Personal Connection to Pricing
• 02:03 Five Ways Pricing Feels Personal
• 05:46 Tips to Shift Your Perspective on Pricing
• 05:55 Externalizing the Offer
• 07:04 Recognizing Emotional Pricing Triggers
• 08:57 Setting Boundaries for Confident Pricing
• 12:26 Wrap-Up and Action Steps

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to negotiate—and what we can do to change that.

We talk about shifting your mindset around Pricing, how to prepare for high-stakes conversations, and why silence after stating your price can be your most powerful move. If you’ve ever felt unsure about your rates or anxious about pushback, this conversation will help you step up with more clarity and strength.

This episode is for you if…

• You feel nervous or uncertain when it’s time to quote your price
• You tend to over-explain, discount, or avoid negotiation altogether
• You want to learn practical tools to speak up with more clarity and confidence

Tune in now and learn how to start negotiating with confidence—so you can grow your business on your terms.

Listen out for these highlights:

• 07:04 The Pay Equity Commission & a Wake-Up Call
• 14:29 Pricing & Value Challenges for Women Entrepreneurs
• 18:29 Gender Dynamics & the Power of Preparation
• 29:58 Setting Prices Without Apology
• 34:34 Final Thoughts and Key Takeaways

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.

We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.

Here’s what we cover:

– Why defining success is key to pricing with clarity

– Anna’s early struggles with undercharging

– The concept of the “integrity rate”

– Aligning pricing with lifestyle goals

– Mindset challenges around low pricing

– Shifting from hourly to value-based pricing

🎧 Listen now to start pricing for the business—and life—you truly want.

Listen out for these highlights:

• 02:45 Why defining success is key to pricing with clarity
• 07:22 Anna’s early struggles with undercharging
• 12:18 The concept of the “integrity rate”
• 17:40 Janene on aligning pricing with lifestyle goals
• 23:09 Mindset challenges around low pricing
• 28:55 Shifting from hourly to value-based pricing

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Can pricing really build trust?

Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.

In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform.

I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I’ve seen it all—and I know how deeply personal pricing can feel.

But this isn’t about baring it all or “being totally open no matter what.” It’s about finding your version of transparency—one that aligns with your business model and supports your value. You’ll learn three key strategies that will help you clarify your message and feel more confident when talking about prices.

Plus, I’ll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it’s helping or hindering your sales process.

If you’ve ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction.

🎧 Listen now and take the first step toward making pricing a trust-builder—not a blocker—in your business.

Listen out for these highlights:

• 01:08 Why Pricing Transparency Matters
• 04:15 Challenges in Pricing Transparency
• 10:50 Tips for Effective Pricing Transparency
• 18:57 Conducting a Pricing Transparency Audit
• 21:01 Conclusion and Final Thoughts

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp