The Pricing Lady

Client referrals can be the fastest yes in your business, and the easiest way to make pricing decisions you would not normally make.

Janene and Celina Guerrero unpack how referrals change behaviour, soften boundaries and quietly pressure pricing and profitability.

If you have ever rushed into a yes because it was a referral, this episode will help you slow down just enough to protect your standards.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Pricing flinch? That moment you hesitate, soften, or overexplain when someone asks what you charge. In this episode, I revisit my original take and share what I see differently now: the flinch isn’t one problem, it’s a diagnostic signal. Listen in to spot what yours is really pointing to — so you stop “fixing” the wrong thing.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners.

In this episode, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why that happens — and what needs to shift.

From well-meaning but misguided advice inside certification programs to the carryover of effort-based, hourly thinking, we explore how corporate experience quietly gets discounted when professionals move into coaching. We also discuss the difference between pricing based on time and pricing based on transformation — and why separating identity from pricing changes everything.

If you’ve transitioned from corporate into coaching, this conversation will challenge how you’re approaching pricing coaching services — and whether your fees truly reflect the experience you bring.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

If pricing still feels hard, the issue might not be the number — but how the pricing decision was made. In this episode, I dig into why thin decisions create doubt, and how to recognize when your pricing doesn’t have enough behind it to be trusted.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Using AI in price setting only works when you stay the decision-maker. Let it support your thinking, not override it.

In this episode of The Pricing Lady, I break down how to use AI as a strategic tool in your pricing process without handing over control. You'll learn where AI adds the most value, the risks of treating its output as truth, and four mindset shifts that keep your authority intact.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Defending prices is often a symptom, not the real problem. If you're scrambling to justify your fees, chances are the foundation is missing. In this episode, I’ll help you uncover why you’re on the defensive — and what clarity you need to feel confident about your prices.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Is your pricing legally sound—or skating close to legal trouble?

In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more of the pricing pitfalls founders often overlook.

We dive into the legal grey zones behind:

• Discounts and comparison pricing: when slashing prices can backfire
• Dual-currency pricing and geo-blocking: where convenience meets compliance
• Marketing claims and testimonials: how bold language can cross legal lines

If you're running sales, pricing internationally, or making big promises in your marketing—this episode is your legal reality check.

Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

What if your pricing is legally off — and you don’t even know it?

In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients.

You’ll learn:

• Why B2C laws apply based on your customer’s location, not yours

• How to use pricing and legal terms to filter out the wrong clients

• Why transparency isn’t just ethical — it’s legally required

This is part one of their conversation — focused on CH/EU rules but packed with insight for anyone serving clients in the EU or US.

Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.

In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence.

Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/

The Price Check Guide: https://thepricinglady.com/price-check-guide/

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?

In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?”

We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all.

Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.