The Pricing Lady

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in.

Most business owners are focused on finishing strong. But they rarely pause to ask:

"Is my pricing actually helping me get there?"

In this episode of The Pricing Lady podcast, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year.

Don't delay the sooner you listen the sooner you can make those all important adjustments.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways this shows up and three strategies to separate your identity from your pricing decisions. If you’ve ever dropped your price mid-call or hesitated to raise rates, this episode is for you.

Hit play and start shifting how you think about pricing—so you can show up with more confidence and clarity.

Listen out for these highlights:

• 00:37 Understanding the Personal Connection to Pricing
• 02:03 Five Ways Pricing Feels Personal
• 05:46 Tips to Shift Your Perspective on Pricing
• 05:55 Externalizing the Offer
• 07:04 Recognizing Emotional Pricing Triggers
• 08:57 Setting Boundaries for Confident Pricing
• 12:26 Wrap-Up and Action Steps

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to negotiate—and what we can do to change that.

We talk about shifting your mindset around Pricing, how to prepare for high-stakes conversations, and why silence after stating your price can be your most powerful move. If you’ve ever felt unsure about your rates or anxious about pushback, this conversation will help you step up with more clarity and strength.

This episode is for you if…

• You feel nervous or uncertain when it’s time to quote your price
• You tend to over-explain, discount, or avoid negotiation altogether
• You want to learn practical tools to speak up with more clarity and confidence

Tune in now and learn how to start negotiating with confidence—so you can grow your business on your terms.

Listen out for these highlights:

• 07:04 The Pay Equity Commission & a Wake-Up Call
• 14:29 Pricing & Value Challenges for Women Entrepreneurs
• 18:29 Gender Dynamics & the Power of Preparation
• 29:58 Setting Prices Without Apology
• 34:34 Final Thoughts and Key Takeaways

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.

We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.

Here’s what we cover:

– Why defining success is key to pricing with clarity

– Anna’s early struggles with undercharging

– The concept of the “integrity rate”

– Aligning pricing with lifestyle goals

– Mindset challenges around low pricing

– Shifting from hourly to value-based pricing

🎧 Listen now to start pricing for the business—and life—you truly want.

Listen out for these highlights:

• 02:45 Why defining success is key to pricing with clarity
• 07:22 Anna’s early struggles with undercharging
• 12:18 The concept of the “integrity rate”
• 17:40 Janene on aligning pricing with lifestyle goals
• 23:09 Mindset challenges around low pricing
• 28:55 Shifting from hourly to value-based pricing

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Can pricing really build trust?

Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.

In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform.

I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I’ve seen it all—and I know how deeply personal pricing can feel.

But this isn’t about baring it all or “being totally open no matter what.” It’s about finding your version of transparency—one that aligns with your business model and supports your value. You’ll learn three key strategies that will help you clarify your message and feel more confident when talking about prices.

Plus, I’ll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it’s helping or hindering your sales process.

If you’ve ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction.

🎧 Listen now and take the first step toward making pricing a trust-builder—not a blocker—in your business.

Listen out for these highlights:

• 01:08 Why Pricing Transparency Matters
• 04:15 Challenges in Pricing Transparency
• 10:50 Tips for Effective Pricing Transparency
• 18:57 Conducting a Pricing Transparency Audit
• 21:01 Conclusion and Final Thoughts

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head?

In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs.

In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you’re not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether.

You’ll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I’ll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence.

This episode is for you if:

• You know your work brings value, but still feel uncomfortable stating your price
• You’ve ever said yes to a discount before your client even asked
• You’re ready to understand how the psychology of pricing may be silently shaping your business results

🎧 Tune in to Part 2 of The Psychology of Pricing and learn how to strengthen the mindset behind your pricing so it finally supports the growth you’re working toward.

Listen out for these highlights:

• 00:33 The Influence of Mindset on Pricing
• 01:56 Understanding Internal Pricing Psychology
• 04:59 Challenges in Pricing Psychology
• 14:28 Tips for Overcoming Pricing Challenges
• 20:57 Conclusion and Next Steps

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun.

In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people, create doubt, or stop them from buying altogether.

Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you’re not being intentional with your pricing, you’re leaving interpretation up to chance—and that’s risky.

This episode is for you if:

• You’ve ever picked a price like $297 just because “someone said it works”
• You’ve lowered your price hoping for more sales—and got silence instead
• You’re unsure how your customers actually make buying decisions
• You want your pricing to reflect your value and support your sales conversations

I’m also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence.

And yes, I’ll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won’t spill it all here—you’ll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever.

This is Part 1 of a two-part series. Next week, we’ll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it.

So, if you’ve been second-guessing your pricing or wondering why it’s not landing the way you’d hoped—this is the episode for you.

🎧 Tap play now and let’s unpack the psychology of pricing together.

Listen out for these highlights:

• 01:09 Understanding your prices "speak"
• 03:20 Common Challenges
• 09:06 Effective Pricing Tactics
• 16:01 The Importance of Simplicity and Social Proof
• 21:36 Conclusion and Next Steps

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— 

and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. 

You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals. 

Take a listen now—you’ll thank yourself later.

What to listen out for:

• 00:43 Episode Focus: Sliding Scale and Pro Bono Services
• 02:37 Challenges of Offering Sliding Scale and Pro Bono Work
• 08:02 Tips for Sustainable Sliding Scale and Pro Bono Work
• 13:03 Reflecting on Your Business Practices
• 14:21 Conclusion

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? 

Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. 

We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence. 

If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together.

What to listen out for:

• 00:43 Navigating Discounts and Promotions
• 02:48 Common Challenges with Discounts
• 10:51 Tips for Strategic Discounting
• 16:54 Final Thoughts and Homework

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.