My Bloody Website Podcast

5: Rating your SEO provider


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Is your SEO any good? In today's episode, we talk about how to find out if you are getting what you pay for from your SEO provider. Is it practical cutting-edge advice or rehash old-school strategies that no longer work.


 

 
 

 

Resources for this Episode

Questions to ask your SEO provider


Darryl King: Welcome to My Bloody Website. The podcast show where we talk all things online, for small or medium business owners or executives who still refer to their bloody website. I'm Darryl King your co-host.
Edmund Pelgen: And I'm Edmund Pelgen.
Darryl King: Welcome, Edmund. Episode 5, we're here!
Edmund Pelgen: Unbelievable, we're still here!
Darryl King: How's it all been going? How have things been traveling, since we got the first four out the door, how you feeling?
Edmund Pelgen: Good, not too bad at all. Some good positive feedback, which has been great.
Darryl King: Great to see people actually listening, people giving a toss. Lots of people on Facebook, and others signing up, which is great. We have had some feedback, you know, about intros and outros. People might notice today that I have a shiny new webcam, quality's better.
Edmund Pelgen: And a new microphone.
Darryl King: I have a new microphone, yeah, so I have a big device thing over here. But yes, we've had a few people say intro and outro, and we deliberately didn't add those to the podcast. We kinda didn't want it to feel that it was so much polished, you know all corporatized sort of ... It is supposed to be a conversation between two people to be informative. Although I think we might hold a friend of ours in the U.S. to task on that. He said he was gonna custom write an intro, and he will go unnamed, but we will see if he delivers.
Edmund Pelgen: We'll see how it looks.
Darryl King: We'll see how it goes. Right, should we get on with the show? Episode 5, rating your SEO provider, and I know this is gonna go straight into your area of expertise Ed, and we are going to be discussing lots of things. But I think maybe, [inaudible 00:01:35] by rating your SEO provider. This is about helping small or medium business owners that have websites, right? That's what the podcast is about, and we want to help inform them, that they know about topics, so that they can work with their providers in a productive way, and so it's better for everyone.
Edmund Pelgen: Absolutely.
Darryl King: When we talk about rating them, we're talking about, how do you know if you're getting value, and it's working? Why don't you start perhaps, with describing ... Cause we don't want to make assumptions here, there's a whole range of people that understand things. What does SEO, the term stand for, but then when we talk about a person that's an SEO, which is really your SEO provider, you wanna give us some background. What does all that mean?
Edmund Pelgen: Absolutely. I should preface my comments first, by saying, the first thing I often ask people is, do you ... I try to gage what do they understand about SEO, and that helps me to explain the topic in a more appropriate manner. I ask them, do you understand what we're doing here, what we're talking about? A lot of people do mix up SEO with PPC, right? They just think it's this online stuff. From our perspective, SEO is anything. Search engine optimization, is anything that you can do to improve the amount of relevant, targeted traffic to your website, with the goal of selling more, or generating more leads. It's that simple, fundamentally. It's all about-
Darryl King: Do you wanna go back and say that again? [inaudible 00:02:59]
Edmund Pelgen: Yeah, so very simplistically,
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My Bloody Website PodcastBy Darryl King & Edmund Pelgen