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Most business sales books are full of lies. Lots of rhetoric like 'be enthusiastic'. We're taught to act smarter than the prospect. Rubbish! No one wants to seem dumber than you. When you make someone feel smarter than you, your client doesn’t feel like you have an ulterior motive to trick them.
By Tom PanosMost business sales books are full of lies. Lots of rhetoric like 'be enthusiastic'. We're taught to act smarter than the prospect. Rubbish! No one wants to seem dumber than you. When you make someone feel smarter than you, your client doesn’t feel like you have an ulterior motive to trick them.

8 Listeners

7 Listeners