We dive deep into the world of SEO for fitness professionals. If you're a fit pro struggling to make your mark in the digital world or just curious about how SEO can transform your online presence, this episode is a goldmine. James Breese breaks down complex concepts into digestible, actionable steps. Whether you're a seasoned pro or a newbie, there's something in here for everyone!

Timeline Summary:

• [00:00:47] Defining SEO
• [00:02:02] Technical SEO Essentials
• [00:05:00] On-Page SEO Strategies
• [00:06:13] Off-Page SEO Tactics
• [00:10:15] Local SEO Importance

Key Takeaways:

1. SEO Basics: Understanding what SEO is and why it's crucial for your online presence.
2. Technical SEO: Importance of schema code, Google Search Console, mobile optimization, and metadata.
3. On-Page SEO: The significance of keyword usage, content quality, and calls to action.
4. Off-Page SEO: Building domain authority, managing backlinks, and maintaining a positive online reputation.
5. Local SEO: Ensuring visibility in local searches and the importance of Google My Business.
6. Google Algorithm: Understanding the E.E.A.T. principle (Expertise, Experience, Authority, Trust).
7. Website Speed: The critical role of website loading speed in SEO.

Links and Websites Mentioned:

• Strength Matters
• Free Website Audit
• Google Search Console
• Page Speed Insights

Quotes:

"SEO is about being found by clients who are looking for you." - James Breese

"In SEO, your website's technical setup is as crucial as its content." - James Breese

"Content is king, but engagement is queen in the SEO world." - James Breese

"Local SEO is about owning your backyard before taking over the world." - James Breese

"Google's E.E.A.T. principle is the cornerstone of effective SEO." - James Breese

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