Consumer behavior is changing at lightning speed, and staying ahead of the curve is crucial for survival. Join us as we sit down with Rose Hamilton, the founder of Compass Rose Ventures, a leading expert in helping brands scale and thrive by understanding the hearts and minds of today's consumers.

 

Rose pulls back the curtain on her latest consumer research, uncovering surprising trends around how people discover, evaluate, and purchase products online. Forget what you think you know about e-commerce – Rose reveals the new rules of the game:

 

• TikTok & ChatGPT are the New Search Engines: Discover how consumers are turning to these platforms for product discovery and recommendations. Is your brand optimized to be found?

• Brand Loyalty is Officially Dead: Learn why discounts, samples, and subscriptions are key to winning over fickle customers in 2025.

• Micro-Influencers Reign Supreme: Find out why authenticity is more important than ever, and how micro-influencers can drive real engagement and conversions.

• Generational Divides: From Gen Z to Boomers, understand the unique shopping behaviors of each generation and tailor your marketing accordingly.

• Post-Pandemic Priorities: How increased awareness of mental health is shifting consumer preferences and purchasing decisions.

• Omnichannel is Essential: Why you need a presence on Amazon, your own website, and even Walmart to maximize visibility.

• The Supply Chain Imperative: Don't let operational bottlenecks derail your growth. Learn how to optimize your supply chain to meet increasing demand.

 

Whether you're a seasoned Amazon seller, a budding e-commerce entrepreneur, or simply curious about the future of online shopping, this episode is packed with actionable insights to help you navigate the ever-changing world of consumer behavior. Tune in and discover the strategies you need to thrive in 2025 and beyond!

 

[00:00] Introduction to Rose Hamilton

[00:49] Customer Listening Labs

[02:37] Surprising Consumer Trends

[06:27] Shifting Demographics

[09:36] The Impact of the Pandemic

[11:44] How Are Consumer Expectations Changing?

[13:04] Alignment of Marketing & Supply Chain

[15:19] Potential Challenges for Brands

[18:57] Customer Loyalty Considerations

[26:30] Consumer Values vs. Buying Habits

[28:54] Smart Influencer Collaborations 

[31:33] Unpredictable Demographics 

[34:52] Development of 2-Way Content

[38:21] What Should Sellers Prioritize?

[41:43] Reactions to Artificial Intelligence

[45:46] Recap and Closing Remarks

 

About Rose Hamilton:

Rose has decades of experience optimizing high-profile brands and  is a recognizable contributor in the CPG industry. She is the founder of Compass Rose Ventures, where she and her team use a mix of qualitative 'listening labs' to help brands scale, turn around, and launch products that resonate with today's consumers. 

 

Visit Compass Rose Ventures website: https://compassroseventures.com