Is your Amazon inventory a profit-draining headache? Get ready to transform your inventory strategy with expert Chelsea Cohen on The Seller's Edge! In this episode, Chelsea pulls back the curtain on the ever-changing world of Amazon inventory management, giving you the actionable insights you need to optimize your stock, avoid costly mistakes, and maximize your sales during peak seasons like Prime Day.
Chelsea breaks down the critical elements of "inventory-minded marketing," revealing how to align your marketing and inventory teams for seamless success. Learn how to accurately forecast demand for new products, balance the risks of understocking and overstocking, and leverage Amazon Warehousing & Distribution (AWD) as a strategic backup plan.
We'll also tackle the often-misunderstood Inventory Performance Index (IPI), separating fact from fiction and revealing the key metrics that truly impact your storage capacity and profitability. Plus, discover effective strategies for liquidating slow-moving inventory, freeing up cash and storage space before the Prime Day rush.
Whether you're a seasoned Amazon FBA seller or just starting your e-commerce journey, this episode is packed with practical, real-world advice that you can implement today. Stop guessing and start optimizing – your Amazon inventory success starts here!
In this episode, you'll learn:
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How to navigate the latest changes in Amazon's inventory policies
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The dangers of overstocking and how to avoid them
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Why "inventory-minded marketing" is essential for success
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Effective demand forecasting techniques for new products
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Strategies for balancing understocking and overstocking
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The truth about the Inventory Performance Index (IPI) and how to improve it
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Proven methods for liquidating slow-moving inventory
About Our Guest:
Chelsea Cohen is an Amazon inventory and FBA fees expert who co-founded SoStocked.com. With a proven track record helping hundreds of 7 and 8-figure sellers increase profitability through stockout avoidance and fee prevention, Chelsea is a recognized industry leader who has been featured at prestigious events including the Billion Dollar Sellers Summit, 7-Figure Sellers Summit, and Prosper Show.
SoStocked, developed with an emphasis on inventory-minded marketing, offers customizable forecasting, tracking, and management solutions that make inventory control both easier and more realistic for Amazon sellers.
Visit SoStocked website
FOR A FREE-PROFIT AUDIT VISIT
TIME STAMPS:
[00:00] Introduction to Prime Day Inventory Prep
[00:54] Current State of Inventory Management
[02:47] Common Mistakes Sellers Make
[05:30] Inventory-Minded Marketing
[07:23] How Soon Should Sellers Plan Their Inventory
[08:31] Demand Forecasting without Data
[09:35] Overstocked vs. Understocked
[10:46] Leveraging Buffer Stock
[11:56] Inventory Performance Index Score
[14:58] Liquidating Slow-Moving Inventory
[16:10] Inventory Removals
[18:54] Working Capital for Inventory Purchases
[20:58] Planning for Supply Chain Disruptions
[22:28] Managing Inventory After Prime Day
[25:56] Best Inventory Management Tools
[27:20] The Future of Inventory Management
[30:18] Profit Forecasting
[33:17] Recap and Closing Remarks
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