Google is really starting to analyze your page speed metrics and including them in ranking factors when determining where your website will show up on a search engine results page.  

 

Today we are going to talk about how to improve your page speed rankings.  A lot of what we are going to talk about can be handled by your web designer.  But if you don’t have a web designer, we are going to teach you how to make a few simple tweaks to your website that should help.

 

Our list of improvement items includes:

1. Checking your Core Vitals (complex words for how fast your page loads)
2. How to optimize your images (click here for our favorite tool)
3. Using 3rd party video hosting platforms
4. Managing your plugins and using straight code instead of bloated plugins
5. Improving your mobile experience

 

Some of this stuff probably seems way over your head and more than you are likely to take on in an afternoon.  But take the first step and become knowledgeable about where you are today.  Go to Google’s Page Speed test website.  This will at least let you know where you are right now.  The report it generates is great information to pass along to your current web developer.  They will know what all of the confusing language means and can provide a plan to help you improve your website load speeds.

If you don’t have a web developer and would like someone to help you translate what Google is telling you about your website, schedule a consultation with one of our Virtual Marketing Directors and we would be happy to meet with you.  We can provide all sorts of information about your page load speed as well as your search engine optimization.  Schedule an appointment with a Virtual Marketing Director by clicking the link here.