As we wrap up the first season of the Weekly Web Tips Podcast I wanted to review some of the topics that we covered this year.  Join me as we review the best of the past 19 episodes.

We talked about the 6 Strategies for Driving Organic Traffic to your Website, How to Improve your Page Speed, The Storybrand Framework, The 3 Pillars of SEO, and the Importance of Google Analytics.  

It has been a blessing getting the opportunity to share my passion with you.  I love empowering other business owners to continue to improve their online presence and impact more people.  

If there are topics that you would like us to cover in Season 2, please leave a review or go to our website at The Virtual Marketing Directors and fill out our contact form.

If you would like to speak to a web strategist about your website, we would love to talk with you.  You can always schedule a call with us right here.

Once you have a Google Analytics account, how do you understand all of the information it is giving to you?  It can be overwhelming to try to interpret all of the data that shows up.

In today’s episode, we talk about some of the common metrics provided by Google Analytics and what they mean to you, the small business owner. 

We will talk about the difference between Users and New Users, engagement time, bounce rate, acquisition medium, and page views.  We also talk about the importance of trends over time and taking a holistic view of your data rather than getting stuck in the weeds on single data points. 

If you don’t have a Google Analytics account yet, make sure you listen to episode 18 as we walk through step-by-step how to set up your Google Analytics account.  

If you would like help interpreting your Google Analytics data, we have a new service that can help you track the information that is most important to your business.  Schedule a call with us today to learn more.

Now you understand how important it is to have a solid SEO strategy and how to create one.  But how do you know if people are coming to your website?  How do you know what they are doing once they get to your website?  How can you improve on metrics you don’t know?

That is where Google Analytics comes in.  Google Analytics provides all sorts of information about the traffic that comes to your website.  In today’s episode, we walk you through creating a Google Analytics account.  It is important to work with your web developer to make sure you install the code correctly.  

Next week we will jump into Google Analytics and talk about some of the common terms as well as the reports you need to understand your visitor behavior.  

As always, if you want to speak to your own Virtual Marketing Director, you can schedule an appointment here!

What type of links should you be getting to your website?  Does it matter?  What is a nofollow link?  How do you even know what type of link you are getting from your content?

These are all important questions to ask when you are getting backlinks.  You need to know if you are getting nofollow links instead of dofollow links.  We also talk about the different types of anchor links you can get and why it is important to have a variety of link types.  

In our final episode on SEO, we continue our conversation on link building.  While this backlink process can seem overwhelming, it is important to at least have an understanding of how backlinks work and how they can improve your search ranking performance.

Now that we know how important backlinks are to your overall SEO strategy, how do we get them?  

First, we need to find high-traffic, high-quality websites that are willing to accept content from other writers (like yourself).  Then we need to find out what sort of content they want from us on their website.  Once we have a topic in mind, then your job is to create an amazing piece of content that includes a couple of backlinks to your website.  Then wash, rinse, repeat.  Easy right!?  

No, it is not easy, but it can be done.  In this episode, we break down the process of getting high-quality backlinks to your website.  But if all of this seems way to overwhelming to you, don’t worry.  We have you covered.  There are plenty of great SEO companies out there that can help you (we are one of them :).  

If you want to learn more about backlinks and how to create a backlink strategy for your website, reach out to us and speak to our SEO experts.  Schedule a call for free today.

What are backlinks?  Why are they important?  How do you get them?  Are all backlinks the same?  

Getting backlinks to your website is one of the most powerful strategies you can leverage to boost your SEO.  But why are they so important?  Did you know that Google was one of the first search engines to look at the backlinks to a website?  This is what helped set it apart from the other search engines back in the day.

We cover a lot of ground in today’s episode on backlinks.  But it is important that you make sure you have taken care of the first two pillars of SEO (Site Structure and Content) before you focus too much effort on backlinks.  

At The Virtual Marketing Directors, we specialize in creating custom SEO strategies that drive results.  And by results, I mean ranking for more keywords, getting more organic traffic, and seeing higher engagement on your website.  Schedule a call with our Support Team if you have questions about implementing a custom SEO strategy for your website.

Next week we will dig into how you can go about getting backlinks yourself.

Ever heard someone say, “Content is King?”  Well, they were right.  You need new content on your website on a regular basis to get noticed.  Did you ever wonder why so many websites have blogs?  It is because a blog is the easiest way to get new content onto your website. 

Today, we talk about how to come up with great content.  Don’t write content just for content’s sake.  Write something that someone would want to read.  To be able to do that, you need to understand where your potential client is in her/his buying journey.  Are they looking for information or are they ready to purchase?  Do they need a video showing them how to do something or a PDF they can download and read off-line?

Take some time to think about why someone would come to your website.  What questions are they asking?  What are they struggling with?  How can you provide some crazy value to them?

We talk about all of these things and more in this week’s episode of the Weekly Web Tips Podcast. 

What are the things you need to be thinking about when it comes to how you design your website for SEO?  Well, there are a lot of things that can affect how Google sees your website.  

• Today we dig into things like 
• Title Tags
• Meta Descriptions
• H1 Headers
• Image Optimization
• Video Streaming
• Internal linking
• Navigation
• Mobile Compatability

When you have a plan for how you build your website that includes these items above, you are setting yourself apart from your competitors.  

If you need help digging into the structure of your website or you’re not sure where to start, schedule a call with us today. We would love to help you.  Click here to schedule a call.

Let’s dig into SEO.  

When we coach small business owners about Search Engine Optimization we break things down into 3 Pillars.  

Those pillars are:

• Site Structure
• Content 
• Links

Before we dig into the pillars we continue to learn how Google works.  

Google indexes websites by using spiders.  Not the bugs, but programs that dig into all of the information you have on your website.  These spiders don’t see your website the same way you do.  They only see code.  So we need to make sure that our site is built in a way that these spiders can understand.  

That is where we get into Site Structure.  There is a correct way to build your website so that Google has context for your information.  Next week we will dig into Site Structure a little bit more.

The Content pillar is all about keeping new relevant content on your website.  You need to give people a reason to come back to your website.  Maybe that is through a blog, videos, new products, podcasts.  Any reason you have to update your website content, go for it!

The final pillar is Links.  When we say links, we mean backlinks.  Backlinks are links on other websites that point back to your website.  Not all backlinks are created equally.  You want high-quality backlinks from high-traffic websites.  

Now that we have introduced the 3 Pillars we are going to jump into each of them over the next few weeks.  Don’t miss it!

Search Engine Optimization is one of the most confusing topics for small businesses. How do you get to the first page on Google?  How do you get into the top 3?  How important is it?  How much money should you invest in SEO?  

We are starting a series that will dive deep into the world of SEO and hopefully shed some light on how you can start seeing more organic traffic get to your website.  

Today we talk about the importance of getting onto the first page.  Hint: only 1% of people make it to page 2 when Googling.  So if you are not on the first page, you are not getting found. 

Also, have you ever wondered how Google took over all of the other search engines?  We talk about how Google set itself apart from all of the competition.  Once you understand how Google works you will have a better understanding of how search engines work.

But what if you don’t know how much traffic you are getting right now??  You need to know how many monthly visitors you are getting.  You can get a free Google Analytics account right here.  It is easy to get started and start collecting data.  

Next week we will unveil our 3 Pillars of SEO, so stay tuned!