Now you understand how important it is to have a solid SEO strategy and how to create one.  But how do you know if people are coming to your website?  How do you know what they are doing once they get to your website?  How can you improve on metrics you don’t know?

 

That is where Google Analytics comes in.  Google Analytics provides all sorts of information about the traffic that comes to your website.  In today’s episode, we walk you through creating a Google Analytics account.  It is important to work with your web developer to make sure you install the code correctly.  

 

Next week we will jump into Google Analytics and talk about some of the common terms as well as the reports you need to understand your visitor behavior.  

As always, if you want to speak to your own Virtual Marketing Director, you can schedule an appointment here!