Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re building someone else’s empire instead of your own.

In this episode of Better Radio Websites, Jim breaks down five essential social media goals every station should set:

• Turn listener questions into website traffic, not endless Facebook DMs.

• Use your site—not algorithms—to build brand awareness.

• Drive appointments for contests, giveaways, and newsletter signups.

• Create community features that advertisers love to sponsor.

• Make every social post a fishing line that leads back to the boat—your website.

Your audience and advertisers need a digital home base you own. Social media is just the invitation; your station website is the party.

👉 Dive deeper at https://www.skyrocketradio.com/203

👉 Ready to upgrade your station’s online presence? Start today at https://www.skyrocketradio.com