There is a fundamental – and critical – disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a better job of listening to our audience and presenting content that resonates with them. If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.

Terry Rice, Marketing Expert-in-Residence & Contributor from the Entrepreneur Magazine explores this disconnect and provides listeners with tactics in his presentation: "Content: How Storytelling Drives the Purchase Process".

Check out in studio here.