Leadership is Female

5. Sponsorship Mastery with Global Head of Corporate Partnerships at MGM Resorts, Brette Sadler

Listen Later

Brette began her sports and entertainment career working for the Florida Panthers Hockey Club/Sunrise Sports & Entertainment on a few teams including; ticketing, promotions and marketing partnerships.  She then joined Octagon in the Atlanta office, where she led Home Depot’s partnerships with ESPN College GameDay, select teams, leagues and properties; such as USOC, Falcons, Braves, Hawks, AEG, NASCAR, as well as, oversaw hospitality programming, store events and The Home Depot Foundation Golf Program. Product integration into movies and video games was also a highlight of her time there.

After her six-year stint in Atlanta, Brette joined UFC in 2011 and led Global Marketing Partnership Activation. A few of the strategic partners on the UFC roster included: A-B, Harley-Davidson, Dodge, AirAsia, Modelo, Monster Energy, BodyArmor and MetroPCS.

Brette joined MGM Resorts International as Global Head of Corporate Partnership in October 2019.

Her team manages partnership sales and activation for the MGM enterprise, the WNBA Las Vegas Aces, as well as, beverage partnerships. Their partnership roster includes Coke, PepsiCo, Anheuser-Busch, MillerCoors, Avis, Panama Jack, American Express, MasterCard, just to name a few. VIP and Group Ticketing for all live events (9,000+) across 37 venues, fall under her purview.

Brette is a graduate of University of Miami and holds a BS in PR, Psychology and Minor in Sports Management. She is also the Founder and President of the WISE (Women in Sports and Events) Las Vegas Chapter.

Brette's Top 4:

  1. When you head in for an interview, do all the research on the company that you can and be prepared to articulate where YOUR strengths fit in.
  2. Create two metaphorical boxes, one for people who support you and one for people who don’t. When you feel the naysayers creep in, just put them in the “Don’t Support Me” box.
  3. Don’t be afraid to make a change. For Brette, changes can be made for two main reasons, first, sometimes you have to move on to move up. Meaning, getting the experience you need to grow sometimes does not come from your current employer so keep your eyes open and your mind open to expansion and change, and second, if you no longer align with your company, meaning that you can no longer be “True to YOUR Brand” it's time to go. Don’t ever sacrifice what you stand for for your job.
  4. Some things don’t change. Come in early and stay late. Check with your boss before you leave work.  These behaviors will help you to stand out and show your organization you are willing to go the extra mile.

    5. Keep in touch with Brette on LinkedIn at https://www.linkedin.com/in/brette-sadler/

    Don't forget to join the LEADERSHIP IS FEMALE free Facebook group at https://www.facebook.com/groups/4180083018729749 

    ...more
    View all episodesView all episodes
    Download on the App Store
    Leadership is FemaleBy Emily Jaenson
    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    58 ratings