Ep #36: PR is a powerful marketing tool. It can involve many things from social media, public events, online and offline media publications.

That would be great to be everywhere. But it is also too much work. And actually, you don't need to be on every single media, you need to be in front of your audience.

In this episode, Kathryn Dishman-Baird shares how to create a perfect PR strategy.

Kathryn is an award-winning PR professional, content creator, and social media expert.

After nearly 12 years of working in the corporate world in marketing communications, she made the leap to become an entrepreneur and set up PR, Content Marketing and Social Media agency, KD Communications.

Through KD Communications, Kathryn has a very clear mission – to give businesses like yours the skills you need to create and deliver a PR strategy that has a genuine impact on your bottom line.

Time Stamped Show Notes:

• [00:22] About the episode and Kathryn Dishman-Baird
• [02:09] Kathryn talks about her passion to tell the stories of different businesses to the audience in the way they need to
• [02:43] Listening is the foundation of the good PR strategy
• [03:42] How and where to listen to people to know what they want
• [04:47] Setting the goals is the most important part of the PR strategy. Once you know them, you can look backward and write down how to get there
• [06:19] How to measure the process and results of your PR strategy
• [08:46] What to start with when you want to create a PR strategy
• [09:42] Five steps of creating a perfect PR strategy
• [11:22] What to promote a personal brand or business brand
• [13:30] Kathryn shares an example of a PR strategy for a client from the fashion industry
• [17:21] The key aspects of the message you want to share about your business through media
• [20:03] Four sites where you can easily find journalists and pitch them your story: Gorkana, Source Bottle, Response Source and Help a Reporter
• [20:38] Use a hashtag #JournoRequest on Twitter to find more journalists who are looking for the stories
• [23:42] How to choose what to focus on when you create a PR strategy
• [25:08] How to implement PR strategy to your social media
• [27:02] Before Kathryn and her client start pitching the press they put together a press pack
• [28:56] What to include in your press kit
• [30:58] Think like a journalist when you send a press kit
• [31:41] Adjust your press kit to media you send it to
• [33:29] What to avoid when you work on your PR strategy
• [36:06] Where to find Kathryn online and learn more about her upcoming book
• [36:58] For the show notes go to marinabarayeva.com/36 and subscribe to the Marketing for Creatives show

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