Marketing for Creatives

Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people you meet it opens up new opportunities for growing your business.

In this episode, I'll share with you the experience of hosting a podcast for 2,5 years.

You will learn:

• Why I stopped this podcast
• Why you should start a podcast and how it will benefit you
• Why set the goals for a podcast and what they could be
• What to pay attention to when you plan your episodes
• My experience with creating this podcast

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that.

Today we're gonna solve all these problems. I got a brilliant guest for you, Larry Becker.

In this episode, Larry Becker shares how to always look great on camera for your video calls like Zoom, FaceTime, or Skype.

With more than 2 decades on camera, Larry produces business videos for clients and coaches entrepreneurs and executives to be their best on camera.

In an unexpected turn of events, Larry's book, Great On Camera, was released in the middle of the Coronavirus lockdown and his tips videos for being better at Zoom meetings gained national attention, beginning with a feature article in USA Today.

Now Larry is busy every day, coaching the exploding population of executives on camera, and providing media interviews on the topic as well.

You will learn:

• Larry worked with many successful media companies like B&H, Canon, Tamron, and others being on camera a lot so he started writing his book Great On Camera putting all his experience there right before the coronavirus pandemic
• Start working on your stuff today so when the opportunity comes you'll be ready for your success
• A checklist of what you need to take care of to look great on camera for your Zoom calls
• How the position of your camera can change the whole look
• How to look great on camera even by simply wearing the right clothes
• When you need to buy some extra equipment and when you can use what you have
• For the extra light get flat light panels and/or LED light and use Larry's tips on how to position them to have a great video quality
• Larry uses Canon 80d for filming and streaming his video calls
• How to film yourself on camera with an easy to make the teleprompter
• Tricks on how to look great when you create a welcoming video for your company
• The mistakes that you want to pay attention to look great on camera
• Three steps that will help you to look great on camera on your next Zoom call

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #158: If you're on the journey of writing a TED talk then first, congratulations! It's such an exciting experience. And to make your preparation easier I invited one of my favorite people to go-to when it comes to writing - Kristina Paider.

Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach.

And today we'll cover what to begin with when you prepare your TED talk, how to start and end your talk, and mention all those small details that you better pay attention to when you write a TED talk.

Kristina is the creator of The Hollywood Approach, which helps people get clarity, create a badass game plan, and expedite results on the stories they are telling – and living.

As a writing coach and editor, she helps people apply the same techniques used by Hollywood screenwriters to books, keynotes, marketing, TEDx talks, and also… real life!

Her clients include a wide range of heroic characters and companies from luxury hotels, medical teams, researchers, authors, speakers, CEOs and high performers in 34 countries and counting.

You will learn:

• How Kristina became a writing coach
• How to go with what you know when you write a TED talk
• How to find the right stories to share especially when you have a lot of them
• Know upfront how long is your talk and keep it up to 15 minutes
• A three-step process that Kristina uses to write a TED talk
• Where people often get stuck when they write a TED talk
• How to combine several stories in one TED talk to make it more powerful
• The nuances of crafting a TED talk for an audience you want to reach when your talk will be published, not those who will attend a TED event offline
• How to start and end a TED talk
• What you shouldn't include in your TED talk

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #157: Is there even a place for a balance these days? The world just got flipped upside down. Have you thought that one day you will go to the bank with a mask on your face asking for money?

Well, you need a mask because of the coronavirus, but the situation looks so weird from the side. You'll definitely have something to tell your grandkids.

Still, we need to figure out how to adjust to the current situation, so I brought to you a special guest today.

In this episode, John Patrick Morgan shares how to create a balanced life in a time of uncertainty.

You will know how to create certainty in this uncertain time, how to balance your business and your family, and how to use this time to create an even better feature.

John is a philosopher, teacher, and coach for individuals intent on living a beautiful life.

For two decades, he has been supporting entrepreneurs, athletes, and artists to discover how their mind creates their reality and how through opening their heart, they can access deeper fulfillment, more power and exponentially greater results in their life and work.

You will learn:

• John became an entrepreneur in his early ages and after trying himself in different areas he decided to be a coach
• Why marketing isn't a necessary component especially when you start it
• How to find a balanced life when there is a lot of uncertainty
• How to cope with the situation where you lose clients, money or even a business
• How to organize your home life and business
• How to find your space when you have all family members at home
• How John dealt with his business challenges and grew his business even more since coronavirus lockdown
• What John did when the clients stopped working with him during this time
• Why keep serving people for free
• How to build your business these days

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more business tips on marinabarayeva.com

Ep #156: How great it is when people praise you and recommend you even if it's online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not.

In this episode, Brian J. Greenberg shares the 3 best strategies to get 5-star reviews for your business.

You will learn how to get more 5-star reviews and multiply them across the web. We'll also cover which platforms are more important for getting the reviews and how to use them to get more sales.

Brian, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services.

He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them.

You will learn:

• Brian's main business in the life instance industry, which is very difficult to market online
• How Brian used reviews to grow his business
• How to leverage Better Business Bureau reviews
• How to use Google Business reviews
• The details you don't want to miss when you use Google Business that will help your business to get higher in search
• What you need to know about E-A-T rating as one significant aspect of Google Business
• The platforms to collect the reviews on
• How to encourage customers to leave 5-star reviews review for you
• How to multiply 5-star reviews on other platforms
• How to use 5-star reviews to get more sales
• How to display 5-star reviews on your site

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #155: To sell something for $100 is easy, but then the higher the price you offer the more uncomfortable you feel, and also some people are concerned about earning a lot.

Let's get into that money myth and see how you can increase your prices and earn what you really want.

In this episode, Michelle Lynne shares why money is not bad and how to earn what you are worth.

Michelle is the owner of ML Interiors Group, a successful design firm based in Dallas, Texas. She is also the owner and founder of Designed for the Creative MindTM, where she teaches interior designers and decorators the proven practices, effective processes, and profitable systems -- leaving them with more time to design.

You will learn:

• Michelle worked in a corporate environment when that company was sold so she decided to start her own business
• Michelle's struggled with valuing herself when she just started her business and almost didn't make any money in the beginning
• How she shifted from treating business like a hobby to actually like a business
• Why money is not a bad thing
• The more money you have the more money you can serve and the more impact you can have
• How to change the attitude towards money and start charging what you are worth
• Do you really need a conference to charge more right away? Or there is a way to manage your ability to charge more and confidence
• How to know what to charge and feel confident with it
• How to analyze a year of your work to increase the revenue and effectiveness of your business
• Write everything you do within a project and start putting that into the systems

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #154: Who would know that such things as pandemics will hit the world? So many entrepreneurs experience a difficult time right now. But every crisis leads to at least two options you can complain and cry about the losses or take your time to calm down and get into the new game of entrepreneurship being even stronger.

While everyone stays home now is a great opportunity to build relationships and grow your personal brand. Because people all around the world spend more time than ever online and on social media.

In this episode, Dan Kuschell shares how to build authority and prosper in stressful times.

Dan helps entrepreneurs get unstuck by implementing unique systems that achieve accelerated growth. With 25 years of experience, he's started 11+ companies, & coached over 5000 entrepreneurs from a variety of industries around the world. He has been rated as a top 25 Influencer by Influencive, and his podcast is recommended by Forbes magazine.

You will learn:

• Dan started working in the direct response marketing company and got obsessed with human behavior that led to opening his own company
• How Dan started working with such well-known leaders as Brian Tracy, Dean Graziosi, Joe Polish
• How to put value first to get the return
• What's missing when people try to grow their authority and how you can leverage that
• How to build your content model in a modern way and what needs to be different nowadays
• How to pivot in this stressful time if you're a brand new
• How to connect with the clients and thrive in a difficult time
• Your message makes you different from many other businesses
• Treat your online relationship like the regular offline relationship
• How to build your email list
• People need a connection right now. If you can, email them daily
• Narrow down your focus to building relationships, getting your message out with video views, emailing your list regularly

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #153: Our today's guest within about half of the year exponentially grew his personal brand on LinkedIn and as you will listen, you'll know that he didn't have any experience in doing that, had to overcome his anxiety of filming himself and learn the technical part.

It was challenging, but all manageable for a busy entrepreneur as he is and as you are. And in this conversation, we'll cover all you need to start with and succeed in creating videos on LinkedIn.

In this episode, Frank Mengert shares how to use LinkedIn videos for personal branding.

Frank is a Founder & Creative Visionary @ ebm, a national HR technology firm. Every day he wakes up inspired to be the best version of himself - even if it is just small increments - by using three principles: LEARN, CREATE & SHARE. Learn something new, create something that didn't exist, and share something with someone.

You will learn:

• Frank lost his job so he decided to start his IT company
• Gary Vaynerchuk told him to start posting LinkedIn videos but it took Frank half of the year to actually listen to this advice
• How he overcame his anxiety of filming LinkedIn videos
• What Frank posted at the beginning
• Captions to the LinkedIn videos increased his reach by 3-4 times
• An example of a video context where Frank got a high level of engagement
• Frank's process of creating LinkedIn videos
• What he uses for editing the videos and how he makes them eye-catchy
• What time works well for posting LinkedIn videos
• What Frank would do differently if he would started all over
• What important metric to pay attention to when you post videos on LinkedIn
• How to find people to engage with to grow your audience on LinkedIn

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #152: How good it is when someone refers you to a new client who more likely will buy from you. The most common situation that comes to mind is a word of mouth marketing. But today we'll talk about more than that.

You'll know what is and what isn't a referral, how to find people who will refer others to you, and how to cultivate those relationships that you won't need even ask about referring new clients to you. It will just happen.

In this episode, Stacey Brown Randall shares how to get more referrals without even asking for that.

Stacey is a multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and national speaker.

Stacey has been featured in national publications like Entrepreneur, Forbes, Investor Business Daily, CEO World, Fox News, and more. She received her Master's in Organizational Communication and is married with three kids.

You will learn:

• Stacey had an HR consulting and constantly struggled to find clients and failed. And when she started her coaching business, she put an effort (without even knowing it) in building the referral clients that helped her business to thrive
• The biggest lesson that Stacey learned from the failure of her first business
• What is and what isn't referral and why this distinction is important to grow your business
• Start with understanding who your referral sources already are and start tracking them
• Start building better relationships with your referrals
• 4 main types of referral sources
• People don't care about your business and how to refer you the clients. But they will refer you if they trust and care about you because you showed that in the first place
• What to do if people refer you to the wrong type of clients
• How to find referrals if you just building your business
• 3 steps to get more referrals within next month

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #151: Having a bunch of followers doesn't bring you clients. Posting consistently on Instagram doesn't bring you clients either. While all those are good, the relationship with your followers is what will help you to grow your business and sell more.

As you know, people buy from those who they know, like and trust.

In this episode, Sue B. Zimmerman shares how to build relationships on Instagram.

A lifelong Entrepreneur with experience that led to privately coaching hundreds of business owners to find their own traction and success through online marketing and education.

You will learn:

• Sue started her first million-dollar business at 22 and then built a few more and the key in all of them was the personal relationship that she built with people
• Communicate with people online as you do offline
• How to build relationships on Instagram
• The practical examples of how Sue build relationships with her Instagram followers
• How to use direct messages on Instagram to build better relationships on Instagram
• How you make people feel is the key to building relationship and community online
• How to make online communication with people more personal
• How to use mini-series in Stories to have better engagement with your Instagram followers
• How to create an engaging content
• How to use different types of content to build a strong presence on Instagram that your audience (and Instagram algorithm) with like
• How Sue uses a branded hashtag to build a stronger community on Instagram
• How Sue's communication system looks like so she could keep up with the Instagram community, podcast interviews, speaking engagements, etc.
• How Sue sells her service and courses
• How to be strategic with your content on Instagram and constantly achieve your goals there

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com