Marketing for Creatives

Ep #140: As an entrepreneur, you know how easy it is to get caught in the bunch of work and clients that pay you less than you would want to. Or maybe it's just the time for you to get to the next level in your business.

Let's get organized and systemize your work so you'll do what you love, make more money and let go of the stuff and people that bring you a headache. It's so good when everything is in order.

In this episode, Robin Waite shares how to cut out the non-fee-earning work and increase sales.

Robin is a dedicated husband and daddy to two amazing girls, a surfer, and a cyclist.

He is also the founder of Fearless Business - a business accelerator for freelance creatives looking to grow their income.

And finally, he is the author of 5 books, most notably Online Business Startup and latterly Take Your Shot.

You will learn:

• Robin worked for a medical devices company where he learned the basics of business and then started his own marketing company
• What you need to have in business first before you automate and simplify it
• What to look at first if you want to automate your business and increase sales
• Where people get confused between marketing and growing a profitable business
• When you charge more you have less competition
• Three steps on how to cut non-fee-earning work and increase sales with the example for interior designer
• How many people actually set the price for their service (and why you shouldn't do the same)
• Why the right mindset about money is important in having a sustainable business that constantly brings you money
• Change to the value-oriented service from the hourly rate
• Learn to say No to the low-fee projects
• Robin's diary detox for getting more productive in business. How he analyzes what makes money, the growth activities, doing activities, floating activities,
• How to apply 70-10-2 activities to your business: 70 conversations, 10 consultations, that bring 2 clients.

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #139: You know, I like to bring you practical tactics and I often test what our guests share before or after the interview.

And I so much wanted to share this one with you because I've done a new speech using these technics literally preparing a few days before it and got great feedback. Everybody loved it.

The idea of using a story journal for speaking is so awesome so I couldn't miss the opportunity to bring you our guest today.

In this episode, Eric Edmeades shares how to be confident to speak anytime with your story journal.

He will teach you how to use your life stories in speaking, how to organize them to be able to find the right one when you need and how to be able to give a good speech even if someone will ask you about it a night before.

Eric is an internationally recognized business speaker, film producer and serial entrepreneur.

Eric's varied business background includes mobile computing, medical simulation, augmented reality gaming, 3D camera engineering and Hollywood special effects.

Eric is also the founder of WildFit and the creator of both Inception Marketing™ and Business Freedom™ -- a business ownership methodology that empowers you to own a business that doesn't own you.

You will learn:

• Eric was terrified to do public speaking but his desire to have an impact became stronger than his fear
• How he started a story journal
• If you had an emotional response on the situations happened in your life start collecting those stories and putting into a story journal
• How to organize your stories in a story journal
• How to plan your strategic objectives before you give a talk
• How to use the same stories for different talks
• How to start and end the talk
• The fear of public speaking is often cut in half the first time the audience laugh on one of the jokes
• How to use stories that you've heard or read in your speeches
• How to practice your stories to be able to share them any time
• How to craft a signature talk
• What an emotional impact per minute is and why it's important
• How Eric gave a talk that people asked him to give one night before the talk

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #138: That's been another great year. As always, it was filled with ups and downs. Now looking back, think about what you've learned and how you can use that experience to make 2020 an amazing year!

Here, on the Marketing for Creatives show I also reviewed all the episodes of 2019 and put together tips from six marketers with the key elements to use in your business next year.

In this episode, we'll talk about how to grow your personal brand in 2020 using online marketing.

You'll hear the experience from Alex Khan, Brendan Kane, Lou Mongello, Dan Gingiss, Michael Schein, and Alex Nerney.

I'll put the links to their full episodes in the description in the order they appear in today's conversation so you can listen to those that will resonate with you the most.

You will learn:

• The opportunities online media gives for personal branding
• Social media is a dialog between you and your followers
• How to leverage social media for personal branding
• The tricks to rapidly grow your social media followers
• What is your return on investment of having social media followers?
• How to set yourself apart from your competitors
• How to build brand loyalty and make people talk about you
• The examples of how to create a sharable experience
• How to leverage the names of other well-known people to grow your personal brand in 2020
• To stay focused on the specific niche is important if you want to grow to a 6-figure business or more

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Resources from this interview:

• How to Grow Your Audience with Instagram Live with Alex Khan
• How to Get 1 Million Followers in 30 Days with Brendan Kane
• How to Use Disney's Marketing Strategies in Your Business with Lou Mongello
• How to Get People to Share About Your Business on Social Media with Dan Gingiss
• How to Create a Media Buzz for Your Business with Michael Schein
• How to Make Your First Six Figures Blogging with Alex Nerney

Ep #137: It's so common to find the audience's pain points and fears and then write your content and marketing materials from that angel: making people feel kind of bad about their life or themselves and you give them the solution.

What about changing that typical way of communication with people to positivity?

Understanding your audience and knowing their pain points is still important, but let's show them with a fun perspective.

In this episode, Allie LeFevere shares how to use fun over fear: the new, powerful way to compel your audience.

Allie is the co-founder of Obedient, a humor branding agency—the first of its kind—that turns businesses into unstoppable, unorthodox, unforgettable brands.

Rooted in the power of fun and the potency of humor, they launch brands and campaigns that hook consumers in...and keep them coming back for more.

At the end of the day, every evil genius on their team lives to prove that you don't need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;)

You will learn:

• How Allie started specializing in branding and marketing using fun and humor as a primary approach
• What has more effect on people fun or fear
• How understanding your audience's pain point helps to reverse that to fun content
• There is no need to make people feel bad to make a sale
• How to implement fun elements into your branding
• How to find inspirational ideas to use in your branding and content marketing
• The examples of fun campaigns from Spotify, Postmates, Thinx
• How to understand more about how you position yourself now
• The examples of how to use the knowledge about your audience pain point to embrace them and build better brand loyalty because of that

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #136: Everyone from time to time experiences fear, feels uncomfortable doing certain things, or struggles to make things happen in life.

You may be surprised, but a lot of those insecurities come from one belief that your body and mind know so well, which is I'm not good enough.

Just think about it. Perfectionism? - I'm not good enough at this, I have to be better.

Obsessed with how you look and what people think about you? - Again, I'm not good enough, I have to buy stuff to look pretty. I have to learn more, so they will see that I'm good and I deserve it.

Even such a thing as selling or even accepting money. Have you experienced that uncomfortable feeling to promote and sell your stuff?

Today we'll talk about the cause of all of this and how to overcome this damaging belief.

In this episode, Marisa Peer shares how to boost your confidence and attract success by overcoming this 1 damaging belief.

Bestselling author, motivational speaker and leading celebrity therapist and pioneering hypnotherapist trainer. Marisa has been voted best speaker at Awesomeness Fest and was named Britain's best therapist by Tatler magazine.

Marisa has spent nearly three decades treating a client list that includes international superstars, CEOs, royalty, and Olympic athletes and is the creator of Rapid Transformational Therapy and the hugely successful I Am Enough movement.

You will learn:

• Marisa wanted to be a child psychologist and it was very difficult, so instead, she became a personal trainer and then developed her therapy method
• An overeating habit is mental problems
• The cause of every addiction or search for more stuff to feel happy such as fame, love, pay rise, etc. is a damaging feeling 'I'm not good enough'
• Many things you didn't do in life because of the greatest fear of being rejected
• Find the reasons why you got this feeling I'm not good enough.
• Being enough and having a significant life is a choice
• Why people are so afraid of rejection
• Why some people feel uncomfortable selling and some are confident to sell any time
• When someone rejects you it's only one opinion. Find another opinion
• The examples of famous people such as J.K. Rowling, John Lennon, One Direction band, and others who got rejected and how they overcome that
• Recovering from rejection is a choice
• How do not let criticism in
• How to deal with a money block and feeling I'm not worthy
• What to do if people around you put their negativity and limiting beliefs on you
• How to attract success

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #135: Let's imagine that you create a lot of content, you blog consistently, you put all of yourself into that, but nobody buys. Such a terrible feeling.

Ok, it's too dramatic. Maybe you've got some sales or weren't that good and consistent in blogging. But any way you want to see better results from your blog.

How to get more sales? How to create content that will support your sales offer? How to plan a content calendar?

In this episode, Lacy Boggs shares how to leverage your blog to be your most powerful sales tool.

Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency.

She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

You will learn:

• Lacy worked as a writer for a magazine, but when she got pregnant, she quit and started a food blog and became a freelancer
• After struggling to make money from her writing she finally found a way to grow it as a business
• Is blogging dead? And why there is still a space for you
• How to use a blog to get sales
• How to set goals for your blog to make it your powerful sales tool
• How to create content that converts
• How to align six months of content with your sales strategy
• How to use blogging for selling a regular service
• How to plan promotional content for the sale season or a product launch
• The first place to look at on your blog if your content doesn't convert
• Why you should spend more time promoting your content rather than creating
• How to promote your blog posts

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #134: The effective way to learn more about anything is to ask the best people in the industry, those who are directly involved in what you want to know and can share the experience with you.

But if you do that go further, share what you know with others. It will position you as an expert too.

In this episode, Paul Smith shares how to become one of the world's leading experts by interviewing people.

Paul is one of the world's leading experts in business storytelling.

He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story, Lead with a Story, and Parenting with a Story.

He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.

You will learn:

• How Paul came up with the idea to write Sell with a Story book
• Why Paul did so much research about sales
• How he picked people for interviewing and how he reached out to them
• What were his expectations on the projects and how that turned out
• How long it took him to interview people and write his books
• How he became one of the world's leading experts and how it impacted his life
• Why he picked only one person to interview for his next project and how different it will be

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #133: Organizing such online summits is a great way to quickly grow your audience. The main thing you need is an interesting topic that solves your audience's problem.

And from today's conversation, you will learn, how to plan a virtual summit, how to find speakers, how to promote it to generate more leads, and how to make money out of this.

In this episode, Dr. Mark T Wade shares how to organize a virtual summit and generate leads. The episode is packed with practical tips.

Mark is a founder of the Virtual Summits Software, Creator of the One-Day Summit & Host of the NUMBER ONE rated Virtual Summit Podcast has helped hundreds of entrepreneurs achieve success with Virtual Summits.

Dr. Mark went from brick & mortar to multi-million dollar online business using the strategy called the One-Day Summit Formula.

Having created 6, 7 & Multi 7-figure businesses all from using summits, he now helps some of the top influencers in the world set up their Virtual Summits using these strategies.

You will learn:

• Mark worked in the health space when he heard about virtual summits and decided to try it by himself
• What a virtual summit is
• Types of virtual summits and how each of them works
• Different ways of organizing a virtual summit that can benefit you
• An easy way to organize virtual summits with the prerecorded expert's videos
• How to find and manage the process with the speakers
• How a virtual summit quickly helps you to grow your email list
• Low cost and effective promotional strategy
• How to leverage the expertise of well-known speakers to grow your and their authority

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #132: The story behind the video that went viral by itself on YouTube because it touched the hearts of millions of people.

She was a teacher with a big dream to change the world. And to make her dream come true she put her life experience into the short video with the message to be kind to others.

There were fears, discouragement, and no clear plan of how to grow it big. But she passed all of these and it was the beginning of her non-profit organization.

In this episode, Orly Wahba shares how to make a viral video that gets millions of views and changes people's life.

Orly is an educator, entrepreneur, motivational speaker, author, and community activist, passionate about inspiring and motivating people to make the world a kinder place.

In 2011, Orly founded Life Vest Inside——a non-profit organization with a mission to inspire, empower and educate people of all backgrounds to lead a life of kindness.

Life Vest Inside gained international acclaim when Orly's award-winning film Kindness Boomerang went viral, receiving over 30 million views, landing her a spot at TED2013.

You will learn:

• How Orly came up with the idea to film Life Vest Inside
• Why and how she started her non-profit organization and what role Life Vest Inside video played in launching it
• How to make a viral video when you have a meaningful idea that is worth sharing, but no marketing or business experience
• How Orly planned and filmed her viral video
• Why it took her 1 year before she uploaded a video on YouTube
• How to deal with the challenge when people around you don't believe in you and what you do
• What helped a video go viral
• Orly's expectations when she was making a viral video and how it impacted her life and company
• What she would do differently if she would start a similar project these days

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #131: In episode #78, we talked with Rand Fishkin about how to optimize your blog post for SEO to get on the first page of Google. It is a useful guide on how to use SEO now.

However, it's still too confusing to keep up with all Google updates.

Let's get through the most common SEO mistakes that prevent your blog from getting higher positions in the Google search result.

In this episode, Sam McRoberts shares how to find and fix the most common SEO mistakes (even if you're non-technical).

Sam is the founder & CEO of VUDU Marketing, has been doing web design and online marketing for 20 years, and specializes in SEO audits and strategies for companies such as HTC, Microsoft, Nokia, Getty Images, HostGator, Goodreads, and Amazon.

Sam is the author of Screw the Zoo (#1 Amazon bestseller in self-help), a book about escaping from the mental and societal cages that keep us trapped, and is a contributor for Inc. and Entrepreneur.

Sam is also a digital nomad and a big fan of flag theory and has traveled around the world non-stop with his wife and son for the last 18 months and counting.

You will learn:

• The new updates of the Google algorithm that emphasizes creating quality SEO content
• How Google can know if your article serves the needs of a person who searched for your topic
• How to find the topics for the website with the related questions and queries that people search for
• How to use Facebook and Instagram ads to increase the reach of your content
• Why copying another website structure can hurt your SEO
• How to better optimize links on the home page
• How to use Google Analytics to find where people come from, what posts they visit on your site, and from what pages leave
• Why it's important to set up the conversion tracking for your checkout and lead form
• On mobile devices, your site should load within 2-3 seconds. Google will ignore the sites that take more than 5 seconds to load
• The apps that will help you to optimize your website
• How videos and audios affect your SEO
• Three common SEO mistakes people make and how to fix them
• What to do with old content: rewrite, delete or leave it as it is

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com