Marketing for Creatives

Ep #150: We've talked about personal branding a lot, but here we'll get focused on your strength that many people don't pay much attention to. A story. Your story as an entrepreneur. The stories of your clients that you helped.

And the message, or in other words the story, that you bring to others to serve more people. All of these is a powerful personal branding strategy that gets you more visibility.

In this episode, Kay Fabella shares how to get visibility for a personal brand.

Stories = visibility = diversity = equality — and it's Kay's mission to amplify the voices of leaders from underrepresented groups to build a more inclusive world.

Kay Fabella created a bilingual English/Spanish brand in 2014 that reached an audience in 27 countries, and led to media features in Fast Company, Thrive Global and Huffington Post.

She now teaches her simple *three step visibility system* to minority entrepreneurs who want to learn to 400x their audience organically for more income and impact.

You will learn:

• Kay started her business as a way to build a portfolio for a Masters degree, but she liked a freelance part of it and grew her business out of that
• How sharing the stories helps you to get consistent visibility
• The main story in the foundation of your personal brand is your personal story
• How to pick the stories that will help you to develop your personal brand and will be a core message of how you position yourself
• How to define what personal stories to share and how much to open up to people to show your vulnerability and what you went through
• An example of crafting a personal branding story for a coach that helped people to escape 9 to 5 jobs to become an entrepreneur
• How to share your stories to get more visibility for a personal brand
• The places and sites that will help you to establish a personal brand (and you no need to be everywhere on social media for that)
• The tactics to leverage Quora to build your expert status
• How to build meaningful relationships that will help your business
• What much time to spend on building your personal brand daily and how to manage it
• How to start small even if you don't have much time and resources and grow big

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
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• Get more marketing tips on marinabarayeva.com

Ep #149: Saying content marketing I mean all kinds of content you create whether it's written blog posts, video, audio, social media or your website, anything.

So how to make all of them work together to help you to get more tractions and attract your ideal clients?

This is what we will discover with our guest today.

In this episode, Trevor Young shares how to use content marketing to get more PR.

Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION.

You will learn:

• Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007 which helped to build his personal brand
• Know what kind of content creation is your strength
• 5 important factors of using content marketing to get more PR
• How to be different in the market where everybody talks about the same things in the niche
• More content isn't always better
• Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels
• The marketing mantra: how can I help the most people? Because if you help the most people, you'll get business

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #148: Dov Gordon shares the secret of growing your business using joint ventures.

You will know, what kind of joint venture partners to look for, how to create a network of joint venture partners so you could regularly help each other, and what projects you can work with joint venture partners that will help you to grow your business.

Dov helps consultants and experts get ideal clients. Consistently.

For the millions who are not the charismatic guru-type - Dov helps them get great projects, with great clients, earning a great income.

He and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply it to build a simple, client-getting system that is best for YOU.

You will learn:

• Dov wanted to work with more entrepreneurs, coaches, consultants, and to grow that business he started looking for joint venture partners and build a big network through that
• Why grow a business with the joint ventures
• Some people are suitable for your joint venture network and some not
• Have an idea and purpose for your joint venture network
• The examples of how to grow a business using joint ventures online and offline
• How to create a network of joint venture partners to you can do businesses
• How to connect with people to invite them to be a part of your joint venture network
• Connect and work with those who resonate with you and leave those who you think are not a good fit

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #147: Have you ever wondered how to get paid even before you start work?

In this episode, Jonathan Stark shares how to get paid 100% up-front.

We'll get into the details on how to ask about getting paid 100% up-front, how to overcome the common obstacles like if a client says, 'it's expensive' and how to get this deal.

Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.

You will learn:

• Jonathan worked in a company where he was getting paid hourly which he didn't like so he started his software developing company and started asking to get paid100% up-front.
• How to set the price to be comfortable to ask for 100% payment up-front.
• What to do with a fear of rejection when you raise your price and ask to get paid 100% up-front
• For getting paid 100% upfront you need to have brand awareness and have clients trust you
• What to do to have a better chance for clients to pay the whole payment up-front
• Don't work with clients that you don't like
• How to deal with the client's objectives when you sell
• What to do when people say it's too expensive

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #146: We're going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn.

Because LinkedIn is different from Facebook or Instagram and in many ways it's much easier than other platforms.

In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform.

Viveka is a Co-founder and the Chief Visibility Officer of Vengreso, the world's largest digital sales transformation company.

Known as the LinkedInExpert, she's author of the best-selling "LinkedIn Marketing: An Hour a Day" & "LinkedIn: 101 Ways to Rock Your Personal Brand"

She is a contributing expert to several of LinkedIn's official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc.

You will learn:

• Viveka run an office center in her hometown when she was introduced to LinkedIn - a new social media platform at that time and she went all-in
• The first steps to building a personal brand on LinkedIn
• How to position yourself as an expert without creating a ton of content
• The type of content you can create and share on LinkedIn to build your personal brand
• How to get more visibility on LinkedIn
• How hashtags work on LinkedIn
• Use 3-4 popular hashtags so it will help your posts to reach more people
• How to strategically connect with people to build your personal brand and business on LinkedIn
• How the LinkedIn algorithm works
• How to get more referrals through LinkedIn
• How to be effective and rapidly grow your personal brand on LinkedIn spending less than one hour a day there

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #145: When it comes to online analytics some people know the basics, but many don't even look at it. It seems too complicated.

In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increases sales.

He will explain in simple ways what stats to pay attention to, how to discover how people find you online, how to track your results and increase sales. All of that you can do using Google Analytics, which is free and easy to add to any website.

Chris "Mercer" Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.

In short, Mercer helps marketers know, trust, and grow their numbers.

You will learn:

• Chris started his business creating WordPress sites and teaching others to do that when people began asking how to use Google Analytics to track the effectiveness of the sites. It led to building a business he has now.
• What stats to pay attention to when you measure online marketing results
• How to find out which traffic sources work and which ones aren't
• How to use Google Analytics to analyze the engagement and conversion rate of your online traffic sources
• How to analyze a customer's journey to see where there are problems on the site
• The extra tools that will help you to measure online statistics and customer's journey
• How to measure how much it cost you to bring a new customer
• How to use Google Analytics to increase sales

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #144: The interesting way you can get clients on LinkedIn is not actually putting a lot of content and hoping that the right clients would come to you.

It's finding the right clients and building the connection with them by yourself like in the real life. And when you connect with people the effective way to build that trust is to have a stunning LinkedIn profile that will tell people that you're the one who can solve their problems.

I'm super excited to introduce you to our guest today John Nemo who is personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including: Chris Brogan, John Lee Dumas, Mari Smith, Tom Ziglar, Dan Miller, Ray Edwards and others.

And he will share how to set up a LinkedIn profile that attracts clients.

John is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like content marketing, LinkedIn and webinars.

The author of 8 books, John is a former Associated Press reporter, Talk Radio producer, Award-Winning PR director and social media consultant based in Minneapolis, Minnesota.

You will learn:

• John quit his safe 6-figures job to work on his business and within 90 days on LinkedIn, he could close the deals on those 6-figures that he got on his regular job
• It's easier now to use LinkedIn to get clients
• Stop using LinkedIn as a resume about yourself, instead make it about your audience and how you can help people
• How John narrowed down his service and LinkedIn profile to debt collectors
• How to set up a headline of your LinkedIn profile so it will get people's attention right away
• Exactly what to write in your summary
• How to apply John's 3P system: Profile, Prospect, and Profit
• How to use the information that you see on other people's LinkedIn profiles to connect with them to build connection and trust from the first message
• John shares his way to sell on LinkedIn through direct messages
• To make your messages more personal you can send photos, voice messages, and even videos. When you create them about your contact they make people feel special
• How to set up your LinkedIn profile if you focus on several audiences
• If you want to switch your focus in service or audience just change your LinkedIn profile

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #143: The fear of public speaking is in the top three around the world. It looks like staying in front of the crowd sharing your message is so terrifying that a lot of people don't get to public speaking at all.

So you're the lucky one because if you still have any doubts and fears left if you should do public speaking or not my prescription do it.

And today we will cover different kinds of fears of public speaking and how to overcome them so you can be more confident in it.

In this episode, Mike Acker shares 7 strategies to overcome a fear of public speaking.

Mike is a speaker, leadership coach, and bestselling author, with over 19 years of experience in speaking, leadership development, and organizational management.

Mike was raised in Mexico and then moved back to the United States for college, where he was a nationally ranked debater. Now he uses his experiences to help others.

You will learn:

• Mike started his coaching business as a side hustle that grew up into a profitable business
• For each person, fear of public speaking can be different. Find your fear, why you're afraid of public speaking, and work on it
• The fear of public speaking often comes from the past when someone made you feel embarrassed
• Be over-prepared for the stage so when you get there you'll be able to do your best
• How it's important to be ourselves
• How to learn from other speakers and develop your unique character on stage
• Get to know people before your speech so it won't be a crowd of random people anymore, but you'll know who you talk to
• It's not about you. People think about you on stage much less than you think they do
• Be in the present moment for people when you are on stage. The fear often comes when you think too much about the feature or get stuck in the bad past
• How to calm down to get rid of the fear of public speaking 5 minutes before you go to the stage when you have the most anxiety

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #142: Growing your following, buying online courses trying to implement what you learn, having someone to coach you, but not getting the result that you actually want can be frustrating.

So it was for our today's guest. But she could manage that and drive all that experience into her passion that turned out into an online coaching business.

In this episode, Yulia Tarbath shares how to create a coaching business that allows living an international lifestyle.

Yulia is a business coach for health and wellness professionals.

She had built a successful six-figure business online and has lived an international lifestyle for 10 years, traveling to 30 countries, working online.

Her passion is helping coaches grow their business by developing and marketing their signature coaching offers.

You will learn:

• Yulia was born in Russia but then moved to the UK where she was bullied at work. That led her to start a health coaching business
• How after many failures in business she made it profitable
• How to create a coaching business with the high ticket clients
• The process from the free consultation to a paid client
• How clients find Yulia in the first place
• How to coach people online
• Three steps that will help you to grow an international coaching business

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #141: Did you know that you can start working with brands even if you have a small social media account?

We will cover what you need to start working with brands, how to find those that would want to work with you, and then, we will go through the whole process from reaching out to them to you getting paid.

In this episode, Elaine Rau shares how to find brands to work with on social media campaigns.

Elaine lost her job, her home and her brother-in-law all in one week. Stuck in a developing country, she had to come up with a solution ASAP, so she started LadyBossBlogger.com to help her learn how to make money online.

Since its conception, LadyBossBlogger has garnered a massive audience of 170,000+ followers in under 3 years. It's a blog that helps entrepreneurs learn how to start, grow and scale their own online businesses.

You will learn:

• Elaine started in the wedding business, but because of the family tragedy he quit and found herself in blogging
• How she started getting offers from brands
• How many followers you need to start working with brands
• About what crate content on your social media accounts to be considered as an influencer
• How to work with brands on social media
• You can't just wait to be discovered you want to be proactive if you want to work with brands on social media
• What kind of content brands like to sponsor on Instagram
• How to find brands to sponsor you on social media
• What to include in your social media kit for working with brands
• The process of working with brands on social media campaigns
• How much to charge and for what kinds of posts
• You need to get paid before you create any content for brands
• How to leverage events or places you visit to potentially connect with brands and collaborate on the social media campaign

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com