Marketing for Creatives

Ep #130: Media appearances can tremendously increase your popularity and personal brand. It's also a great way to market your business.

And I'm not talking about the advertising. Today you will learn how to get featured in all kinds of media with good content for free.

In this episode, Cameron Herold shares the secret of how to get chased by the press.

Cameron is a world-renowned business coach, speaker, author, and the founder of the COO Alliance, the world's leading network for seconds in command. After helping grow 1-800-GOT-JUNK? to tremendous heights, Cameron realized his passion for helping other business leaders grow their own companies, and the rest is history.

You will learn:

• How Cameron found out that it's easy to get media coverage
• How he got 5200+ unique stories for the company he worked for
• The kind of stories that bring different angle view on your business and that media can be interested in
• How to find the contact data of the journalists
• How to pick media that will be more beneficial to your business
• Why you need to reach out to the journalists instead of the editors
• How to offer your story to the journalists that they would want to write about you for free
• The examples of stories that you can adjust to you as an entrepreneur and pitch to the journalist already today
• Why you better have a media kit instead of a press kit
• Why quality will be better for you than quality
• How to get better results when you got published on any media
• How to pitch bigger media in the industry

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #129 (Part 1): One of the most common questions that people ask when they meet for the first time: What do you do?

Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more, and potentially will bring you clients?

This time we are going to have a little different form of the episode. We'll answer all of those questions and also will see how to use them in practice.

We will take my photography business as an example and right during the episode we will change the typical conversation I have with clients into a more effective way.

In this episode, Ryan Foland shares how to get people interested in what you do.

Ryan is a communication expert who is recognized by Inc. Magazine and Brand24 as a Top Digital Marketer and has been named a Top Personal Branding Expert by Entrepreneur Magazine.

In his keynote speeches, online courses, and his new book Ditch the Act, he helps business leaders learn how to market themselves by harnessing the power of vulnerability and authenticity to build better, more relatable, and more profitable personal brands.

You will learn:

• How through different stories to tell people what you do and how Ryan does it with his entrepreneurial story
• Why both the good and bad parts of your stories are important
• People don't care about your story, but they care about how they see themselves in your story
• Why you need to offer more than just a solution and how to easily do that
• Ryan's 3-1-3 method or how to explain what you do in 3 sentences, 1 sentence, and then in 3 words
• The simple twist that will change how people see what you do, will make them interested and want to learn more
• Why everyone in business solves the problem (even if you sell creative stuff)
• The live experiment: How we improved the regular introduction of my photography business showing from the position of solving the problem and encouraging people to think more about that they need a photography service

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #129 (Part 2): One of the most common questions that people ask when they meet for the first time: What do you do?

Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more, and potentially will bring you clients?

Today, Ryan Foland shares how to get people interested in what you do.

In this part of the episode, you will know how to turn that idea of solving a problem that we've got here into 1 sentence and then even into 3 words

Ryan is a communication expert who is recognized by Inc. Magazine and Brand24 as a Top Digital Marketer and has been named a Top Personal Branding Expert by Entrepreneur Magazine.

In his keynote speeches, online courses, and his new book Ditch the Act, he helps business leaders learn how to market themselves by harnessing the power of vulnerability and authenticity to build better, more relatable, and more profitable personal brands.

You will learn:

• How to get more clear with what problem you solve, what your solution is, and who you work with
• How to use that to get more people interested in what you do and work with your ideal clients
• How to explain what you do in one sentence
• The creative and simple way to intrigue people with what you do
• How different ways of telling what you do may associate you with 7/11 or Ritz Carlton
• You get more clients when you're focused on solving a problem
• How to get people interested in what you do without explaining how you do that
• How to help other people refer new clients to you

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #128: Public speaking is one of the easiest and powerful ways to market your business. When you know what makes a good speech that resonates with the audience, how to collaborate with event organizers and other speakers you connect with all people at the event.

If you did a great job, then it will definitely bring you more speaking gigs because people will start refereeing you to other events.

In this episode, Andrew Davis shares how to get more speaking engagements by treating speaking gigs as a partnership.

Andrew is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

You will learn:

• How Andrew gives 65 speeches a year all over the world and does only speaking and writing books for a living
• How to get more speaking engagements after each time you speak
• Why it's important to change from 'How to' speaker to 'How to Think' speaker
• The most important elements of the speech that will help you to get more speaking engagements
• 4 levels of the audience and which will bring you more money
• Why your speech needs to have more than just practical tips to get more speaking engagements afterward
• How Andrew promotes the events where he speaks
• How to create a promotional video for the event
• How to get more speaking engagements if you just starting out with speaking
• Andrew's 30 days social promotional plan

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #127: You probably have heard many stories about people who travel, blog or vlog about something and earn money. If you randomly post about everything, there are not many results you will get.

Instead, mix what you're interested in with the particular niche and audience. The more specific you get, the easier it is to build your tribe.

In this episode, Alex Jimenez shares how to turn your passion for traveling into a profitable business.

She picked packing tips as a niche for her travel blog, and it turned out into a successful business.

You will know how Alex grew her blog audience in the beginning and what channels she uses nowadays to market her blog. Also, you'll get tips on how to monetize your blog and what mistakes to avoid.

Originally from Los Angeles, Alex has been traveling around the world since 2008. Living out of a single carry-on suitcase, Alex's nomadic lifestyle combined with her business background gives her a unique packing perspective which has propelled Travel Fashion Girl's popularity enabling her to live as a digital nomad blogging on the road.

You will learn:

• How Alex quickly grew her travel blog in the beginning
• How to blog for people and then optimize for SEO
• Why Travel Fashion Girl site succeed and how important it is to focus on the niche
• How she uses a Facebook group to build the community and drive traffic to the blog
• How to manage a Facebook group to keep it engaging
• How Alex uses Facebook Live to grow her audience
• How repurposing content helped her to grow her social media channels
• When and how Alex started monetizing her blog
• How she makes money out of her blog now
• Why she doesn't work with sponsors and when she has the exceptions
• Why you shouldn't do what everybody else is doing

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #126: A viral video is any video that is spread rapidly through online sharing. Nowadays, a video is called viral when it hits more than a million views.

It seems like the virality depends on other people and if they will or will not share your video. But is there anything you can do to help it go viral?

Actually yes. Learn how to plan, test, and promote your video to make it go viral.

In this episode, Jay Davis shares how to make a video go viral.

Jay is the CEO of Creatably an ad agency that specializes in helping startups achieve phenomenal growth. They do this through disruptive marketing campaigns that focus on unexpected content and proprietary distribution.

You will learn:

• How Jay started with YouTube and discovered the power of viral videos
• The key factors that help a video go viral
• How Jay created a viral video based on the idea of the Fruit Ninja game and the case studies of other viral videos
• Instead of copying others think about how you can do things differently and combine unexpected
• How to plan a viral video
• When you make a viral video for marketing, not only educate people about your product but also entertain them
• The difference in promoting a viral video when you made it for marketing where you expect to get profit vs for spreading a meaningful idea where you don't sell or promote your business directly
• Why it's easier to make a video go viral on LinkedIn
• Why it's a bad idea to cross-promote your content on different channels and send people from one social media platform to another one
• How to get more organic reach
• How to promote a video after you created it
• How to test and analyze the data that will help your video go viral
• How to make a video go viral on a budget
• Why constantly creating content is an important factor in creating a viral video

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #125: When you watch Disney movies, they always involve kind of a fairytale. The same happens if you come to the park, you feel happiness, enjoy the experience, and later tell your friends how exciting it was.

What does make Disney Parks so special? How can you use Disney's marketing strategies in your business? How to build such brand loyalty?

In this episode, Lou Mongello shares how to use Disney's marketing strategies in your business.

Lou is a former attorney who pursued his passion for Disney, is the author of multiple books and audio tours about the parks, and is the host of WDWRadio.com, an award-winning podcast about the Disney brand, Parks, and Studios.

He is also a speaker and coach who helps others build their business and brand by sharing lessons learned from Disney, as well as through a variety of mediums including social media, podcasting, and live video, as well as why and how to create and grow an engaged, loyal, and passionate community.

You will learn:

• How and why Lou changed his career from a layer to a Disney expert
• Lou's approach to making the significant changes in life and what he thought he would regret about
• No matter what business you're in it is the relationship business
• Disney park marketing strategies that you can implement in your small business
• How to build brand loyalty as the Disney parks do that makes people talk about you everywhere
• How Disney parks make people feel special
• There are too many ways to connect with people through content and social media. Pick those that you are ready to stick to for a long time
• Why it's more important to focus on people who already follow you and engage with them, instead of focusing on trying to get the next follower
• Think about your customer's journey as a day in a Disney park, where the experience goes through all day. Even the end of the day is the moment of the celebration with the fireworks. The last experience is just as big as the first
• How Lou hosts his meetups, makes people feel special and what we can learn from that
• To make people feel special online take your time and give them a personal response to their emails, messages, or comments
• "The best way to sell is not to sell at all" - how it works for entrepreneurs

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #124: Evernote is the app that many people use. And you probably too. If you've never used it check it out after listening to the show. It is a to-go tool, especially for busy entrepreneurs, where you need to take notes on the go.

Today you will learn how to use Evernote to manage your daily tasks, how to organize your notes better, and how it helps to build better relationships with people in business.

In this episode, Charles Byrd shares how to use Evernote for business and be more organized.

"The Chaos Killer" - A Silicon Valley veteran. Deep background in joint ventures, lead flow systems, and productivity. Reveals secrets that will organize your team, reduce your anxiety, and x2 your business.

You will learn:

• How to plan your day using Evernote to be productive
• How to use Evernote for business to manage the work with your clients and projects that you work on
• How to quickly find what you need in Evernote
• How to track the referrals in Evernote
• How to use Emoji and tags to manage your notes
• Other apps that will help you to be more productive and organized in business

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #123: It isn't easy to grow a personal brand. It may take a few years until people start recognizing you in the industry.

If someone would tell you that you could make it within a year, but you need to do consistent work, would you put an effort into it?

In this episode, Cody Wanner shares how to grow your personal brand with a daily vlog.

He built his authority and his agency by documenting one year of his life and business growth.

You will know why and how he did it, where he found the ideas for vlogging every day, what challenges he had and how it impacted his life.

Cody is a filmmaker, freelancer, and YouTuber specializing in consistent content creation on all platforms.

You will learn:

• Why Cody decided to do one year of daily life on YouTube
• What was his experience when he just started a daily vlog
• How watching Casey Neistat's YouTube channel helped Cody to find his own style of a daily vlog
• How to come up with the content ideas for daily videos to stay consistent
• How to grow your personal brand with a daily vlog and what strategy made a bigger impact on Cody's career
• How Cody planed the content for videos
• The challenges of a daily vlog
• What he would do differently if he would do another year of daily vlogging

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com

Ep #122: If you like shortcuts, are willing to do some research, and be creative, then this is the way for you to become popular quickly.

In this episode, Michael Schein shares how to create a media buzz for your business by leveraging the names of other well-known people.

You will learn how it works and will get some examples. One of the case studies we'll discuss is how Michael wrote an article called "Why Gary Vaynerchuk is flat out wrong," and you'll see how it turned out.

Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. He also writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype.

In particular, his pieces on hype have garnered hundreds of thousands of views, with his article about Harold von Braunhut, the creator of Amazing Sea-Monkeys, becoming an Inc. Top 10 Most Viewed Article.

Time Stamped Show Notes:

• [00:22] About the episode and Michael Schein
• [01:54] Michael wasn't happy in the corporate world, so he changed his career to a freelance copywriter
• [06:27] How experimenting with writing he wrote an article "Why Gary Vaynerchuk is flat out wrong" that created a lot of media buzz and Gary himself responded to it
• [09:39] What a hype concept is and how people used it
• [14:37] Examples of how to use a hype concept in marketing to create more media buzz
• [19:01] What to do to start creating a media buzz like famous artists
• [24:49] How he used his concept to write about Gary Vaynerchuk
• [28:37] Pick the way to communicate that is right for you
• [32:06] Treat every piece of content as an experiment to see how it works
• [36:11] Where to find Michael online
• [37:15] For the show notes go to marinabarayeva.com/122 and subscribe to the Marketing for Creatives show

Let's get in touch:

• Would you like to get free PR? Download a free guide 'How to Get Interviewed on the Podcasts Every Week' on marinabarayeva.com/podcastguest
• Follow on YouTube.com/MarinaBarayeva
• Follow on Instagram.com/MarinaBarayeva
• Get more marketing tips on marinabarayeva.com